The Adtraction Blog

Basic Search Engine Optimization for Affiliates

No matter what type of affiliate you are or what affiliate network you use, you are dependent on visitors to visit your website. For most affiliates, search engines are an important source for website visitors.

By structuring your website content in a manner that is suitable for search engines, you can increase your chances of becoming visible, and as a result, receive more website visitors. This is were search engine optimization - or SEO, becomes an important part of your business.

To rank high in search engines is becoming more important than ever. Internet users rarely, or never, spend time browsing the search results. This is not a result of laziness, but rather the fact that search engines have been developed in such a precise way that they more or less immediately find what you are looking for and place it amongst the top results. As a result, it is of less use for users to browse the search engine results.

SEO might sound very technical, but with simple steps and limited knowledge, you can facilitate for increased visibility in search results.

Search engine optimization is a successive process, in which changes and optimization complement each other in creating a good user experience, while simultaneously achieving as high rankings within search engines as possible. Search engine optimization is often about doing few, but well chosen adjustments on parts of your website. Here are eight basic components to review and adjust if needed:

Titles <title>

Title tags, the title of the landing page, should contain words that are important for your site and words on which you want to rank in search engines. Ideally, the title should be unique for every page. In practice, this is often impossible as a website can contain thousands, or even hundred thousands of pages. However, to the extent possible, unique and correct titles should be used for each page.

Meta tag «description»

The meta tag description is a somewhat longer description than a page title. This can be a few number of lines describing your website in a more extended manner. In some cases Google can use the description directly in the search engines, so you would want to use an appealing text that lead visitors to want to click on your site in the search result.

Headlines <h1>

The H1 tag is the title tag of each landing page. This should preferably convey the same message and key words as the title tag, without being identical.

Files and folders

Make sure that files and folders on your website have relevant names and a simple structure. This will help your URLs to be easily understood and ease the job for search engine crawlers.

XML Sitemap

Create an XML Sitemap and send this file to Google. This does not require any deep, technical knowledge. If you have a Wordpress blog, there is even a plugin for this matter.

Images

When an image is added on a website, you always have the possibility to add an «alt»-text, meaning a text that describes the image and is shown if the image for some reason can not be displayed. This descriptive text is important amongst others for search engine crawlers. Also consider saving images in a certain folder and give the images short, but descriptive names.

Blocked links

Do you have a comment field on your website? Ensure that links are specified rel=”nofollow” in order to avoid search engines to proceed via undesired or inappropriate links that are written in the comment field.

And lastly: offer content of quality. Interesting sites will in the long run always generate higher rankings in the search engines.

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