The Adtraction Blog
Adtraction Global Conference: Austria
Bringing employees together frequently greatly facilitates cross border cooperation. Adtraction held its Global Conference with great success this time in Austria, the 21st to 24th of March.Read more
What is affiliate marketing?
Ever wondered what affiliate marketing is? We’ve got you covered with this short, yet concise post.Read more
New graphical profile
Time for change – we are excited to announce the launch of Adtraction's new websites!Read more
Intelligent Tracking Prevention 2.0
On September 17, 2018, Apple released new versions of its Safari browser (both desktop and mobile), which includes an update to its Intelligent Tracking Prevention (ITP) technology.Read more
How does Adtraction tracking work with parallel tracking in Google Ads?
Parallel tracking does not affect Adtraction’s legacy cookie tracking. However, for advertisers using first-party tracking or server-to-server tracking a simple update by affiliates in their Google Ads account is required.Read more
Three effective ways to increase your conversion
A key ingredient in performance based marketing is to turn website visitors to become purchasing customers of the products or services that are promoted. This means to increase the conversion rate. Below are three simple, yet effective methods that are often used.Read more
Basic Search Engine Optimization for Affiliates
No matter what type of affiliate you are or what affiliate network you use, you are dependent on visitors to visit your website. For most affiliates, search engines are an important source for website visitors.Read more
On 25 May 2018, a new Personal Data Protection Act will be implemented across Europe. The new act is commonly referred to as the ”GDPR”. This means, among other things, that any party that handles and shares personal data needs to document its processing of personal data, keep track of all personal data, delete personal data upon request and update agreements regarding the handling of personal data etc.Read more