The Adtraction Blog

The wrap up – Adtraction at PI Live

Adtraction sponsors PI Live’s biggest ever conference.

Colleagues from our Swedish, Norwegian, German and Dutch offices joined our UK team in London for the PI Live conference on 22 and 23 October. Held over two days this was the first year that Adtraction sponsored PI Live. And it was a great event!

PI Live is one of Europe’s largest conferences dedicated to affiliate, influencer and performance marketing. This year the event saw over 3,000 delegates attend. Adtraction proudly sponsored the Beer Garden, a dedicated meeting zone which welcomed everyone!

Hundreds of meetings took place over the two days in the Adtraction Beer Garden! We also hosted two dedicated networking sessions; helping delegates to make new contacts.

Supporting new voices was a key theme from the conference this year, with new speakers presenting for the first time. On day one the conference hosted the second Digital Disruptors Final. Set up last year, these young digital entrepreneurs are supported throughout the year by the Digital Disruptors project before presenting their final projects in a bid to win the McShane Young Digital Disruptor Award. And on day two the 'Insider Insights' session introduced five new speakers from agency, brand, publisher and network backgrounds who all delivered short case studies on the main stage.

To close the conference Adtraction’s very own UK Managing Partner, Anthony Clements took to the stage in a ‘Performance Punch’, a head-to-head debate against Groupon’s GM for Coupons International, Clare Gore. They had a lively and thought-provoking debate on whether affiliate marketing should be more ‘plug and play’.

Thank you to everyone who we met and talked to over the event, and if we didn’t get the chance to speak to you and you would like to chat more please drop us an email at!

Related content

Meet the Adtraction Team at DMEXCO
Adtraction sponsors PI Live 2019
Adtraction launch in UK Market

  • Get the latest from our blog

    By sending the form I accept the Privacy policy

  • Three steps for affiliates to start preparations for Black Friday

    Black Friday will be on Friday 29th November 2019 and Adtraction is confident that it will be the sales boom of the year. Are you ready to increase your earnings on this year’s Black Friday?

    Read more
  • Adtraction joins Google Tag Manager’s Community Template Gallery

    Adtraction’s tracking tags are now live in Google Tag Manager’s Community Template Gallery, bringing a fast, simple, plug-and-play integration for any of our advertisers using GTM.

    Read more
  • What is a cleanlink and how is it used?

    Want to save time using cleanlinks? We’ll teach you how to do it in our guide.

    Read more
  • Traffic error, what does it mean?

    Ever noticed a red warning sign in your account and wondered what it means? We’ve got you covered with this article explaining what traffic error means and how to handle it if it occurs.

    Read more
  • What is a deep link and how to create one?

    The title speaks for itself: this post explains what deep links are and how they can be created and used.

    Read more
  • Advertiser rules and policies

    This guide provides you with an overview of the different advertiser policies affiliate programs at Adtraction can have.

    Read more
  • What to expect from PI Live 2019

    PI Live takes place in London next week, on 22 - 23 October.

    Read more
  • Adtraction’s payment process for affiliates

    We often receive questions about our payment process. This guide explains the timeframe for commission payments from when a sale has been made until the money is in your bank account.

    Read more
See more blog posts