The Adtraction Blog

Three effective ways to increase your conversion

A key ingredient in performance based marketing is to turn website visitors to become purchasing customers of the products or services that are promoted. This means to increase the conversion rate. Below are three simple, yet effective methods that are often used.

Recommendations

A personal recommendation is one of the most efficient ways to sell a product or service, given that your visitors trust what you write. Explain how a product or service has worked well for you. Write in an honest and enthusiastic manner, and explain the benefits of the product, rather than its function. However, be careful about what you recommend. Writing a recommendation only for the money can decrease your trustworthiness in the long run.

Guides

Teaching your visitor how a product or service is used can make the visitor more comfortable, and as a result, more disposed to make a purchase. Videos can be effective in showing how products or services are used. With advantage, guides can be about broad topics, in order to allow for the marketing of related products.

Vouchers and campaigns

Offering your visitors vouchers or unique campaigns can be an effective in making a product or service more attractive. Normally, a compensation or extra product is offered if they undertake a purchase via your website. In order to increase the effectiveness additionally, the voucher or campaign can be mentioned in relation to a personal recommendation of the product. Receiving something of value, is often considered valuable by the visitor.

  • Get the latest from our blog

    By sending the form I accept the Privacy policy

  • Receive Adtraction reports via email

    Want to get that extra important report in your inbox each morning, or maybe a summary report the 1st every month? It's now possible to schedule automated statistics reports via email.

    Read more
  • How to create a collage in Adtraction’s collage tool

    Let us show you how to use Adtraction’s collage maker to create collages with high quality, clickable images directly from our advertisers.

    Read more
  • 20 affiliate marketing terms you need to know

    The high number of abbreviations used in digital marketing can be overwhelming. We got your back sharing 20 affiliate marketing terms you should know.

    Read more
  • Affiliate marketing guide for bloggers

    Curious how to earn money on your blog? Get started with affiliate marketing with our affiliate marketing guide for bloggers.

    Read more
  • Get started with affiliate links

    A lot of affiliates ask us where their affiliate links can be found and how they can be used. This blog post will tell you how to retrieve tracking links both from the system and directly from your browser.

    Read more
  • Happy Easter from Adtraction

    Happy Easter to all of our affiliates and advertisers!

    Read more
  • New business locations for Adtraction

    We are pleased to announce that Adtraction is expanding. In order to accommodate the growth, we recently opened two new offices – one in Amsterdam and one in Berlin.

    Read more
  • Affiliate marketing guide for Instagram

    We receive a lot of questions on how to get started with affiliate marketing if you’re an Instagrammer. Get going with the tips and tricks below!

    Read more
See more blog posts