Do you want to reach new customers without breaking your budget? We connect you with partners who drive sales and only get paid when you get a sale.
Navigate the fast changes of online marketing
Brands are always looking for new ways to market their products, but time and resources are often limited. With a huge amount of channels and opportunities for online marketing, it can be overwhelming.
Many end up relying on a few major platforms like search engines and social media, which can work great — until they don’t. Algorithms shift, click prices increase, and suddenly, costs outgrow sales.
Trusted by leading brands
I went to various competitors of Adtraction and I didn’t understand what they were talking about. Adtaction cuts through the jargon and looks at what you are trying to achieve and genuinely works with you. They feel like part of your company, and they care and help you.
Louise Miller
Director at Theatre Desk
Kitlocker has been working with Adtraction since 2019. Their team has helped us to build a number of new partnerships to deliver sales and brand visibility. Adtraction have also supported us to run some unique campaigns with partners that have a relevant audience of sports teams and clubs, which culminated in Kitlocker winning a Performance Marketing Award for Best Brand Engagement Campaign in 2023.
Alex Hodson
E-commerce Manager at Kitlocker
Adtraction has allowed Fuel to introduce a host of e-commerce clients into the affiliate space in a straight-forward and really efficient way. Integrations tend to be very quick and any new challenges that our clients have presented have been resolved by the experienced team.
Severiano Catindig-Stagg
Director at Fuel Performance Marketing
We work with brands in a wide range of categories, including fashion, beauty, technology, food, travel, B2B and more. See all available brands here.
See all brands here
We understand the challenge of finding the right marketing partners
By joining us, you can get more traffic, more sales and diversify your marketing without needing lots of resources. You get access to our selection of partners, from influencers and media houses to apps, tech platforms and comparison sites. Through active partnership management we help you create and manage your partnerships effectively to increase sales.
With long experience and a proven track record since 2007, we manage your partnerships and continuously optimise them to ensure that they succeed and grow.
How it works
Contact us
Fill out the form on our website to set up a meeting with our local team.
Agree on a strategy
We help you create a plan that suits your goals and uses our partners.
Implement tracking
Add a few lines of code to your site so we can track the traffic we send you.
Launch program
Launch your program and our team will keep improving it for the best possible results.
The benefits you always get at Adtraction:
You only pay for results, but the expected media spend gives an idea of what brands in each service level typically spend on their partner marketing.
Self managed
Basic
Perfect for launching or growing your partner program.
Get in touch
Startup fee: 0 EUR
Platform fee: Custom
Expected media spend: 500 euros per month
Growth
For expanding businesses ready to scale their partner marketing.
Everything in Basic plus:
Get in touch
Startup fee: 0 EUR
Platform fee: Custom
Expected media spend: 10 000 euros per month
Premium
For established brands aiming for partner-driven growth.
Everything in Basic plus:
Everything in Growth plus:
Get in touch
Startup fee: 0 EUR
Platform fee: Custom
Expected media spend: 25 000 euros per month
Discover the benefits of partnering with Adtraction and our active partnership management. Visit our Service Levels page for more details.
Explore our offer
Benefit from more growth with reduced risk
Brands that don’t work with partner marketing miss valuable growth opportunities and risk wasting resources. Relying too much on big platforms such as search engines and social media can be risky due to sudden changes in algorithms and click prices.
With partner marketing, you can diversify your marketing channels, and reach your customers where they are, rather than limiting your visibility to a few big platforms. Our active partnership management ensures your strategy is efficient and effective, so you can focus on your core business.
Local presence, European reach
To us, local presence is key to establishing great relationships with the brands and partners we work with.
With 12 offices spread across Europe, we focus on building strong relationships with brands and partners in each market.
Being local ensures that our teams know their markets inside and out, making them true specialists.
Recommended resources
Go to all resources
May 26 2025
Blog
New design updates to Adtraction’s mobile app
We’ve updated the design of Adtraction’s mobile app to reflect our new graphical profile! The refreshed look offers a more modern and consistent experience, and is part of our ongoing effort to ensure consistency across all brand touchpoints.
May 20 2025
Blog
The State of the Affiliate Nation 2025
Big investment, strong results across industries, and a growing mix of partner types – the Affiliate and Partner Marketing Association (APMA) recently released their 2025 report, and it confirms what many of us already feel: affiliate marketing keeps getting more valuable. We’re happy to have contributed to the report and to be part of highlighting how the industry is growing and changing.
May 05 2025
Blog
Why more brands are diversifying their marketing mix beyond Google
Over time, brands have grown increasingly dependent on Google to reach online customers – but rising costs, declining organic visibility, and changing consumer behaviour suggest it’s time for a change. More brands are now diversifying their marketing mix to reduce risk and tap into new channels – a strategy that’s quickly gaining traction.