Partner marketing has always been about creating strong, mutually beneficial relationships between brands and partners. Today, however, that relationship is under pressure from a critical challenge: the consent gap.

Switching to Adtraction’s unified European setup helped Coffee Friend strengthen partner quality, boost efficiency, and grow performance across seven markets, all through one coordinated partner marketing platform.

Black Week has come to an end. While Black Friday remains the strongest single shopping day, this year’s data shows that both traffic and sales have been more evenly distributed throughout the week, and, in many ways, throughout the entire month of November.