About Adtraction

Where it all began

In the early 2000s, Stockholm became a hub for new internet startups. At the same time, digital marketing was on the rise, and brands were looking to the internet to sell their products.

Meanwhile, Markus Bjernvall and Simon Gustafson were working at a major Swedish bank. They were drawn to the growing internet world around them, and started building websites to promote products online for various brands. They soon realised the massive untapped potential in driving sales for brands online. However, there was a challenge: their partnerships didn’t run smoothly, and it frustrated both brands and partners.

Simon Markus
IPO

Driven by their banking backgrounds, which valued high service levels and instant communication, Simon and Markus envisioned a better solution. In 2007, they teamed up with talented developers Christian Longberg, Magnus Hagström, and Marcus Danielsson, and founded Adtraction. Their goal was to build a platform that not only provided robust tracking and reliable payments, but also actively managed partnerships to ensure that no opportunities were missed.

Today, Adtraction helps brands across Europe increase sales at a predictable cost by matching them with partners that provide content, traffic, and sales in exchange for commissions. Our goal remains the same, to drive sales growth by creating the best possible partnerships between brands and partners.

How we work

Long Term Value

We create long term value

Our priority is to provide brands and partners with a stable source of revenue and growth.

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We embrace relations

Partner marketing is all about people. We embrace relations with local teams in each market.

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We always improve

With active partnership management, we always seek ways to enhance program performance.

Our platform

Founded

2007

Conversions

45 471 180

Brands

2 069

Partners

161 217

Great people create great results

We believe that happy employees are crucial to our business success. That's why we prioritise creating a supportive and positive work environment for all our employees. We want to ensure that everyone feels valued, respected, and motivated to do their best. By fostering a culture of learning, fun and open communication, we aim to make Adtraction a place where people love to work.

As an employee at Adtraction, you can expect a dynamic workplace, where you can grow both personally and professionally.

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