Playful Promises

London designer lingerie brand

Playful Promises Affiliate / Partner Program

Feel nice, feel naughty, but always #FeelPlayful. Playful Promises is founded and run by women, with a focus on how the modern woman sees herself, her body and her sexuality.

We are a family of lingerie, swimwear and activewear brands offering innovative, design-led options for a range of body types, occasions and price points. We pride ourselves on making over 80 bra sizes and stocking over 90, as well as UK dress sizes 8-28 / US 4-24.

Mischievous, sexy, pretty or practical, but never boring and beige, Playful Promises was founded in 2004 by Emma Parker. Expanding slowly but surely, our London-based independent brand became known for luxe, outré designs for a wide size range including fuller bust and plus sizes. 

Partner up!

If you think that your website, blog or social media followers matches our brand and customers, we'd love to partner with you. Promote our brand and if someone clicks through your links and goes on to purchase with us you will earn commission for that order.


We ask that partners do not to bid on our brand name or any close derivations or mispellings using Google Ads or other Paid Search platforms. If transactions are generated in this way they will be declined.

Join Playful Promises Affiliate Program

  1. Register an account at Adtraction.

  2. Choose the Playful Promises partner program and apply to join our programme. First check the program description to make sure you match the qualifying criteria.

  3. We will then review your site for approval.

  4. Once approved, you can start adding our banners or links to your site and start promoting.

Frequently asked questions

How does the partner program work?

If you have a website, blog or social media page you can share our products or services with your audience and earn money on qualifying purchases. This is simple to do and free of charge to join.

How do I earn commission?

All you have to do is direct users from your website, blog or social media page to our website using the links that we provide. When your users purchase a product or service from us, you earn money. Simply put: the more purchases made on our site by your users, the more money you will earn!

How do I qualify for the partner program?

Sign up with Adtraction and refer to the program description for more information about what type of partners qualify for our programme.

How do I sign up to the partner program?

It’s easy to join our partner programme. Simply follow the four steps above.