A Danish Retail Chain Founded in 1973 by Inger Grene and Knud Grene

Søstrene Grene is a Danish retail chain founded in 1973 by Inger Grene and Knud Grene. Headquartered in Aarhus, the company is known for its physical stores that offer a unique and inspiring shopping experience. With a focus on aesthetics, functionality, and responsibility, Søstrene Grene has established over 330 stores worldwide in 15 markets and is continuing to grow, aiming to expand further with up to 500 stores and online shops in all markets by the end of 2026. Currently, we are present in 11 online markets: DK, NO, SE, IE, UK, DE, AT, CH, BE, NL, FR.

Søstrene Grene offers a wide range of products in categories such as:
Home and Interior: Furniture, decorative items, storage solutions, lighting, rugs, and mirrors.
Kitchen: Kitchenware, tableware, and accessories.
Hobby and DIY: Art and craft materials, hobby projects, and office supplies.
Party Supplies: Decorations, gift wrapping, and party accessories.
Christmas Products: Christmas decorations, gift wrap, Christmas lights, ornaments, etc.

For our affiliate program, we aim to focus on our online universe and extensive webshop. We especially want to emphasize products with higher price points, such as furniture and interior items. Additionally, the hobby and DIY segment is important, as it attracts some of our best online customers.

Søstrene Grene stands out in several areas, such as:

Strong Brand Identity
With over 50 years of history and a strong presence both in physical stores and online, Søstrene Grene has built a solid reputation and a loyal customer base across borders.

Responsibility
At Søstrene Grene, we strive to take responsibility for caring for the world we operate in. Therefore, responsibility plays a significant role in our business practices—regarding our products, our environmental impact, and the people around us. This includes using recyclable materials and certifications like FSC®, GOTS, and OEKO-TEX®.

Inspiring Shopping Experience
Our online store is designed to be as inspiring and sensory-rich as our physical stores, giving customers a unique experience no matter where they shop.

Competitive Prices
We offer quality products at affordable prices, making them appealing to a broad audience.

Classic USPs
Wide range of over 4,000 products
Fast delivery
30-day full return policy
4.5 stars on Trustpilot

Program Rules
Søstrene Grene does not allow CSS partners to bid on brand-related keywords, so it is expected they use negative keywords to avoid competition. 
See negative keyword list here.
Additionally, Søstrene Grene's name and logo must be used in strict accordance with their guidelines.
Tracking accounts for canceled orders via API, and there is last-click attribution across all media channels, including their own. 
Søstrene Grene reserves the right to terminate partnerships within two days if dissatisfied with the collaboration.