Switching to Adtraction’s unified European setup helped Coffee Friend strengthen partner quality, boost efficiency, and grow performance across seven markets, all through one coordinated partner marketing platform.

Black Week has come to an end. While Black Friday remains the strongest single shopping day, this year’s data shows that both traffic and sales have been more evenly distributed throughout the week, and, in many ways, throughout the entire month of November.

Black Friday is here, the busiest day of the year for e-commerce! In this overview, we explore shopping behaviour, timing, device usage, and key trends that have shaped Black Week so far in 2025.