One of the most effective ways to do this is by increasing your partner marketing commission.

Give partners a stronger incentive
Black Week is the period when partners have the most offers to choose from. Brands compete for the same attention. Partners have limited space in their newsletters, websites, apps and social media channels. A more competitive commission can make your brand more attractive when partners decide who to feature during Black Week.

Even a temporary commission increase can help you secure additional exposure, attract more partner interest and drive sales during the most important shopping period of the year.

However, increasing commissions doesn't mean increasing them across your entire partner program. A more targeted approach can deliver even better results, something PN Jakt experienced last year.

PN Jakt: A 20% increase in partner marketing sales through a targeted strategy
A great example of how a strategic commission increase can work comes from our collaboration with the Swedish outdoor retailer PN Jakt. Together, Adtraction and PN Jakt developed a tailored Black Week strategy focused on increasing sales and average order value without increasing the overall cost of sales. 

Rather than increasing commissions across the entire partner program, the plan focused on selected high-performing partners. PN Jakt also introduced an additional 1% commission on orders above SEK 2 000, encouraging partners to prioritise higher-value purchases.

The results were impressive:

• +20% in partner marketing sales during Black Week compared to the previous year.
  
• +126% in average order value.
  
• Unchanged cost of sales, despite the increase in sales.

The case demonstrates that commission increases don't have to come at the expense of profitability. With the right structure, incentives can help brands drive both growth and higher-value transactions.

Want to explore how a more targeted partner marketing strategy could boost your Black Week results? Get in touch with the Adtraction team.