Adtraction has grown to become the leading company in the Nordics in leveraging partners for marketing purposes. The company is headquartered in Stockholm, Sweden with local offices in Norway, Denmark, Finland, Spain, Germany, Poland, the UK and the Netherlands.

Now Adtraction has continued its international expansion with the acquisition of the Switzerland-based affiliate network Connects.

Connects is the leading affiliate network in Switzerland with headquarters in Baar, Canton Zug. With major clients such as Manor, Nettoshop, Coop Bau+Hobby and Weltbild, the company has gained a market share of more than 50 percent and is growing rapidly.

Simon Gustafson, CEO of Adtraction said:
"E-commerce has seen remarkable growth in the last year and it is therefore natural for us to further expand our operations. With the acquisition of Connects, Adtraction takes a market-leading position in another important European market. In addition, we get new entry opportunities to customers in Germany and Austria. The partnership also further strengthens our platform. As the platform is joined by an increasing number of advertisers and partners, it offers more value, leading to a network effect that impacts the total value of our business."

Thomas Pilz, CEO of Connects comments:
"Becoming part of Adtraction is beneficial in several ways. We can now access new technical functions which provide our partners and clients with improved market opportunities. The partnership gives access to a large, international customer base which will strengthen our local operations."

Simon Gustafson adds:
"The addition of Connects gives us important experiece, which we expect to leverage for further acquisitions in the future. There is momentum in our industry these days, and we are ready to grow when the opportunity presents itself. With this particular acquisition Adtraction enters a new market, and going forward it may also be relevant to grow through acquisitions in our existing markets."