Adtraction Blog

Adtraction acquires Digital Advisor ApS in Denmark

The acquisition strengthens Adtraction’s leading position in the Nordics.

Adtraction has grown to become the leading company in the Nordics in leveraging partnerships for marketing and sales purposes. Over the past years, the company has successfully expanded internationally with local offices in Spain, Germany, Poland, Switzerland, Austria, the UK and the Netherlands.

Adtraction has a clear strategy to grow in existing and new markets both organically and through acquisition. In line with this strategy, Adtraction has acquired the Danish company Digital Advisor ApS.

Headquartered in Århus, Digital Advisor was founded in 2013. With recognised clients such as Specsavers, Shaping New Tomorrow and Aarstiderne, the company has a strong market position in Denmark, particularly within the e-commerce vertical. The company has 13 employees with revenues of DKK 45 millions in 2020.

Becoming a part of Adtraction provides Digital Advisor’s advertisers and partners a powerful platform and international distribution.

Simon Gustafson, CEO of Adtraction, comments:
“The acquisition of Digital Advisor improves our position in the Danish market and strengthens our position as the Nordic market leader with a comprehensive Nordic offering. Adding Digital Advisor’s advertisers and partners to our platform strengthens Adtraction’s offering and will benefit all platform users.”

Rune M. Andersen, CEO of Digital Advisor, comments:
“We are now becoming a part of Adtraction and can offer our advertisers and partners access to an advanced platform and new markets. This gives us fantastic opportunities for enhancing value creation for our customers”.

Digital Advisor ApS is the second acquisition made by Adtraction in the past year. In June, the company announced the acquisition of the Swiss company Connects AG.

For more information, please contact:
Simon Gustafson, CEO Adtraction

About Adtraction
Adtraction is a full-service partner marketing platform, helping brands across multiple industries attract new customers and sell more, while helping partners monetise their content and traffic. With a user-friendly platform, Adtraction connects brands with a diverse range of marketing partners, ranging from content sites, influencers, affiliates, mobile apps and comparison sites.

The company was established in 2007 and is headquartered in Stockholm, Sweden, with offices in 11 locations across Europe.

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