This announcement does not constitute an offer of securities for sale in any jurisdiction. This announcement does not constitute a prospectus in any jurisdiction, including for the purposes of Regulation (EU) 2017/1129 of the European Parliament and of the Council of 14 June 2017 on the prospectus to be published when securities are offered to the public or admitted to trading on a regulated market, and repealing Directive 2003/71/EC (together with any related implementing and delegated regulations), and has not been approved by any regulatory authority in any jurisdiction. A prospectus in connection with the offering will be prepared and published by Adtraction on Adtraction's website. Investors should not invest in any securities referred to in this announcement except on the basis of information contained in the aforementioned prospectus.

NOT FOR PUBLICATION, DISTRIBUTION OR RELEASE, DIRECTLY OR INDIRECTLY, IN OR INTO THE AUSTRALIA, HONG KONG, JAPAN, CANADA, NEW ZEALAND, SWITZERLAND, SOUTH KOREA, SINGAPORE, SOUTH AFRICA, USA OR ANY OTHER JURISDICTION WHERE THE DISTRIBUTION OR RELEASE WOULD BE UNLAWFUL.

Adtraction has a clear strategy to grow in existing and new markets both organically and through acquisition. The company sees great growth opportunities in the Nordics as well as in international markets, and the initial public offering on Nasdaq First North Growth Market will help fund the company’s growth plans.

With eleven consecutive years of profitable growth and with a compound annual growth rate (CAGR) of 54 percent, the ambition is to continue the company’s successful growth. Having grown organically until December 2020, the funds generated through the IPO will help accelerate growth both organically and through acquisitions.

Simon Gustafson, CEO and Founder of Adtraction, comments:
Our company and its platform is built on two simple ideas: generating revenue for advertisers and partners, and profitable growth for Adtraction. In recent years, we have expanded geographically both organically and through acquisitions. Adtraction is now present in eleven markets, and approximately 30 percent of the gross profit is derived from markets outside the Nordics. Capital market support will enable us to continue growth and further develop our platform. This is a great next step for Adtraction!

About Adtraction
Adtraction is a full-service partner marketing platform, helping brands across multiple industries attract new customers and sell more, while helping partners monetise their content and traffic. With a user-friendly platform, Adtraction connects brands with a diverse range of marketing partners, ranging from content sites, influencers, affiliates, mobile apps and comparison sites.

The company was established in 2007 and is headquartered in Stockholm, Sweden, with offices in 11 locations across Europe.

Adtraction.com