Adtraction Blog

Adtraction enters the French market

Adtraction strengthens its presence in the European market and opens a new office in Paris, France during the first quarter of 2022.

Adtraction has a clear strategy to grow in existing and new markets both organically and through acquisition. In line with this strategy and in response to growing demand from existing partners and advertisers, Adtraction enters its 12th market opening an office in Paris, France.

The company continues to expand internationally and has adopted a tried and tested methodology for expansion and growth in new markets.

France is one of the major consumer markets in Europe, exhibiting robust growth within the e-commerce and financial product sectors. The new location will enable Adtraction to respond to the growing needs for partner marketing services in France, while strengthening the company’s position in the European market.

Jean-Baptiste Barat will lead the French operations. With previous roles at Affilinet, as Sales Director, and more recently at Altice Media, as Performance Director, he brings more than 15 years of experience from the performance and affiliate marketing industry.

Adtraction will offer marketing services to advertisers, agencies and partners based in France, as well as offering existing advertisers and partners the opportunity to expand their current partner marketing into the market. Advertisers will also be offered access to premium partners and high quality traffic right from the start.

Simon Gustafson, CEO at Adtraction comments:
“We are very happy to launch Adtraction France together with Jean-Baptise Barat. France is a key market for any company with European growth ambitions and Adtraction certainly has such ambitions. We are looking forward to helping advertisers generate more sales and for our partners to monetise their traffic and content.”

Jean-Baptiste Barat, Country Manager at Adtraction France comments:
“In a fast moving and growing industry, I am pleased to launch Adtraction in the French market. Adtraction is an ambitious group that has been scaling very fast over the past decade, and also recently entered the stock exchange. Based on our experience, we will propose a fresh approach to the market to generate more added value and sales for our clients and partners.”

The opening of the French office comes shortly after the company announced the opening of an Austrian office in November.

For more information, please contact:
Anna Hjortaas, Head of Marketing and Communications Adtraction
Phone: +47 984 39 881

About Adtraction
Adtraction is a full-service partner marketing platform, helping brands across multiple industries attract new customers and sell more, while helping partners monetise their content and traffic. With a user-friendly platform, Adtraction connects brands with a diverse range of marketing partners, ranging from content sites, influencers, affiliates, mobile apps and comparison sites.

The company was established in 2007 and is headquartered in Stockholm, Sweden, with offices in 12 locations across Europe.

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