Adtraction Blog

Adtraction expands into the Italian market

Adtraction continues to grow in Europe and opens a new office in Milan, Italy.

The company has a clear strategy to grow in existing and new markets both organically and through acquisition. In accordance with this strategy, Adtraction enters its 13th market with a new office in Milan, Italy.

The opening of the Italian office comes shortly after the company announced the opening of a French office in February. Adtraction continues its tried-and-true formula for expansion and growth in new markets.

The Covid-19 pandemic has accelerated the growth of Italian e-commerce. With both consumers and businesses having recognised the benefits of the online business model, growth is expected to continue. Adtraction will offer marketing services to advertisers, agencies and partners based in Italy, as well as offering existing advertisers and partners the opportunity to expand their presence in the market. The company will be offering its services within both the e-commerce and finance verticals.

The Italian operations will be led by Julien Tinti. With previous roles at Mail&Brands, Welcoming and MainAd, Julien brings more than 13 years of experience from the advertising and performance marketing industry.

Simon Gustafson, CEO at Adtraction comments:
We continue Adtraction’s expansion and launch Adtraction Italy together with Julien Tinti. With our recent establishments, Adtraction Italy and France, we are now present in much of the Western European market. We look forward to offering our services and platform to Italian Advertisers and Partners, and to provide our existing Advertisers and Partners access to the Italian market.

Julien Tinti, Country Manager at Adtraction Italy comments:
I am thrilled to launch Adtraction on the Italian market, an ambitious group that has been scaling very fast over the past decade, and also recently entered the stock exchange. Our vision is clear: creating value for customers and partners with our cutting-edge platform, premium support from local experts and the guarantee of a performing model.

For more information, please contact:
Anna Hjortaas, Head of Marketing and Communications Adtraction
Phone: +47 984 39 881

About Adtraction
Adtraction is a full-service partner marketing platform, helping brands across multiple industries attract new customers and sell more, while helping partners monetise their content and traffic. With a user-friendly platform, Adtraction connects brands with a diverse range of marketing partners, ranging from content sites, influencers, affiliates, mobile apps and comparison sites.

The company was established in 2007 and is headquartered in Stockholm, Sweden, with offices in 13 locations across Europe.

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