Adservice and Adtraction have operated side by side since the companies were established in 2007. We share the same values and ambitions, and we believe in a bright future for the partner marketing industry. We are genuinely excited about this positive, forward-looking change and the opportunity to work together. We feel confident that the new setup will enable us to make an even better offering to our advertisers and partners.

Both brands and platforms are strong, and we will continue to operate each platform separately, with the ambition of offering freedom of choice to partners and advertisers.

Simon Gustafson, CEO of Adtraction, comments: "Adservice and Adtraction are now part of the same group. This will allow us to provide even better services and tech solutions for all the advertisers and partners connected to our platforms. We think that this is great for the entire partner marketing industry!”