Adtraction has evolved since its inception in 2007, and our values have led us to become a more dynamic and successful business. Today, we are happy to launch our new websites and logo which better describe the current Adtraction.

The affiliate marketing industry has continuously adapted as new partner types, technologies and products have emerged. Broadening our perspective and extending possibilities for how to work, has always been important to Adtraction. Our raison d'être is to create value for advertisers and partners. We continuously strive to provide brands with more options and lower the barriers for new, innovative partner types to benefit from our platform.

As a result, we have expanded our model to include a broader range of partners in addition to traditional affiliates, and this is something our new branding and communication reflect.

Our new websites better represent Adtraction today and symbolise our dynamic future. The new language provides a clear message about who we are, what we stand for, and describes our offerings both for the advertiser and partner side of the business.

We have emphasised a clean design with intuitive and consistent site-wide navigation. The new websites offer improved menu functionality, efficiently directing you to the most relevant information based on your needs.

The new, modern logo better captures the current Adtraction brand, and we are really happy and proud to stand behind it.

We hope you enjoy the rebranding as much as we do, and we will shortly be introducing additional associated designs for our other channels.