The Adtraction Blog

Adtraction launch in UK Market

Adtraction will run an open affiliate network in the UK, with the aim of bringing a fresh, reliable and innovative approach.

Adtraction was established in Sweden in 2007, and is a market leader in Scandinavia. In the past two years we have expanded operations into Germany, the Netherlands and Spain. With a 45.93% growth in revenue last year, and over 900 clients the business has taken a measured and strategic approach to global expansion.

Adtraction offers a number of partner solutions, with a focus on innovation and an understanding of the need for diverse, local affiliate marketing techniques. Having launched the Adtraction Influencer Network in November 2018 we offer solutions to all types of publishing business.

The network will operate in the UK with the same commitments it already adheres to in other markets; visibility on tracking set-up, de-duplication policies and validations. For publishers, it continues to offer an efficient payment process where all commission is approved in 60 days, with a ‘click to coin’ time no higher than 100 days.

Simon Gustafson, CEO of Adtraction comments “We have had great success working with knowledgeable people that are experts in affiliate marketing in their market. This approach has allowed us to bring the Adtraction service to local markets, as well as offer opportunities to clients looking to expand their footprint.”

Connected Path co-founders Anjulie Blunden and Anthony Clements will lead the new Adtraction network. With a background in affiliate marketing the duo bring over a decade each of experience, with previous roles at Awin, Button and Havas Media.

Simon adds, "The UK market is one we've always been interested in because of the sophistication of commerce and the highly developed affiliate market. Working with Anjulie and Anthony to launch Adtraction in the UK felt like a natural step to combine our technology with their UK expertise.”

Anthony Clements comments; “It’s great to be returning to the affiliate industry full-time with a new UK network that will strive to deliver more reliability for publishers, new business models and a different way of thinking about the network’s role for publishers and advertisers.”

“Adtraction bring an innovative approach in many of the areas currently challenging the UK affiliate industry, like tracking, payment models and new traffic sources. It’s exciting to welcome a new solution to the UK for publishers, advertisers and agencies to partner with”.

Anjulie Blunden adds “We're excited to be working with Simon and the team. Adtraction have a great culture and we share a very similar way of doing business. Their approach to affiliate marketing fits with our belief of how the industry should operate in the UK; it’s a very customer-centric operation, with experienced and motivated people operating on a stable technology platform."

Adtraction will be offering affiliate services to advertisers, agencies and publishers based in the UK.

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