Adtraction Blog

Adtraction UK wins ‘Best Brand Engagement’ at the Performance Marketing Awards 2023

On 11th May the Grosvenor House Hotel in London hosted the 17th annual Performance Marketing Awards which showcases the industry’s most innovative and groundbreaking campaigns, teams and companies.

Adtraction UK were delighted that our collaboration with Kitlocker and Easyfundraising won the Performance Marketing Award this year for ‘Best Brand Engagement’.

The entry was entitled “Supporting communities and winning customers” focusing on Kitlocker and Easyfundraising’s unique links to the grassroots football community in the UK. Together the brands built a user acquisition campaign that would bring new causes to Easyfundraising and new customers to Kitlocker, while also giving amateur football clubs across the UK access to a unique giveaway of personalised team kits and footballs.

Adtraction were thrilled to play a part in The Kitlocker and Easyfundraising Team Kit Giveaway, a unique campaign that created significant brand awareness for Kitlocker and Easyfundraising amongst a relevant audience. Read more detail on the judges comments, as well as some thoughts from the Easyfundraising team here.

To say we felt the category was full of fantastic competition would be an understatement, so to have our work recognised was an unexpected and brilliant highlight to an already fantastic evening.

The night was fun and inspiring for the team, seeing old and new friends in the industry.

Congratulations to all the winners on the night, and to all of our partners and advertisers; we look forward to creating more unique opportunities with you in 2023.

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