This announcement does not constitute an offer of securities for sale in any jurisdiction. This announcement does not constitute a prospectus in any jurisdiction, including for the purposes of Regulation (EU) 2017/1129 of the European Parliament and of the Council of 14 June 2017 on the prospectus to be published when securities are offered to the public or admitted to trading on a regulated market, and repealing Directive 2003/71/EC (together with any related implementing and delegated regulations), and has not been approved by any regulatory authority in any jurisdiction. A prospectus in connection with the offering will be prepared and published by Adtraction on Adtraction's website. Investors should not invest in any securities referred to in this announcement except on the basis of information contained in the aforementioned prospectus.

NOT FOR PUBLICATION, DISTRIBUTION OR RELEASE, DIRECTLY OR INDIRECTLY, IN OR INTO THE AUSTRALIA, HONG KONG, JAPAN, CANADA, NEW ZEALAND, SWITZERLAND, SOUTH KOREA, SINGAPORE, SOUTH AFRICA, USA OR ANY OTHER JURISDICTION WHERE THE DISTRIBUTION OR RELEASE WOULD BE UNLAWFUL.

Following the announcement of Adtraction’s intention to float, the company confirms that its Prospectus in respect of the anticipated listing has been approved and published.

The prospectus is available on Adtraction's website, subject to certain access restrictions:
https://investor.adtraction.com/se/investor-relations/ipo-2021

The application form for the offering was published the 26th of November and is, subject to regulatory restrictions in certain jurisdictions, available at:
https://www.avanza.se/kampanjer/adtraction.html

About Adtraction
Adtraction is a full-service partner marketing platform, helping brands across multiple industries attract new customers and sell more, while helping partners monetise their content and traffic. With a user-friendly platform, Adtraction connects brands with a diverse range of marketing partners, ranging from content sites, influencers, affiliates, mobile apps and comparison sites.

The company was established in 2007 and is headquartered in Stockholm, Sweden, with offices in 11 locations across Europe.

Adtraction.com