Black Week has been a key focus for Adtraction’s e-commerce efforts for years, and we’ve been running campaigns for our brands since the concept gained popularity. This week, we had a chat with Olivia Skott, Interim Head of E-commerce at Adtraction Norway. With five years of experience at Adtraction, Olivia offers valuable insights into how we prepare for Black Week and make it a success.

Are you curious about which partners typically perform best during Black Week? Listen in to hear what Olivia shares in the video below.

Stay tuned for more Black Friday insights and perspectives in the coming weeks!

Looking for more Black Week trends? Check out our recap from last year here: Black Week 2023.