As the first online newspaper in Norway to promote Black Friday back in 2013, Nettavisen has led the way with impactful campaigns, inspiring many others to follow. This week, we spoke with Aleksandra Cybulska, Head of E-commerce and Affiliate at Nettavisen. In the video below, she shares her advice and insights from a partner perspective.

What’s the key to building trust during Black Friday? Aleksandra shares why being upfront and authentic is the way forward – watch the video for her insights.

Want more Black Week insights? Check out our recap from last year: Black Week 2023.