Nordic Nest specialises in Scandinavian home decor and design, and offers over 70 000 interior products from more than 400 brands. They have been running Black Friday campaigns since 2015. We had a chat with Sofia Flobrant, Head of SoMe and Affiliate at Nordic Nest, to learn how they are preparing for the biggest shopping event of the year.

Are you curious about their top-performing categories during Black Week? Listen to Sofia’s insights in the video below.

Stay tuned for more behind-the-scenes insights as we continue our countdown to Black Friday in the forthcoming weeks.

Want to dive deeper into Black Week trends? Take a look at our summary from last year here: Black Week 2023