Adtraction Blog

Launch of The Affiliate & Partner Marketing Association

Adtraction is delighted to be a founder member of the Affiliate & Partner Marketing Association, which was launched officially today (24 Oct 2023) at PI Live Europe in London.

The Affiliate & Partner Marketing Association (APMA) is a new trade body for the partner marketing industry, aiming to champion the success of the channel across Europe.

Adtraction is pleased to be on board as a founder member to help support the launch of an organisation that aims to bring a collective voice to the industry, raise standards and bring greater focus to one of digital marketing’s highest ROI channels.

While there have been various attempts to bring the collective power of the industry together to help broaden and grow the channel, this is the first time an independent body has been established in Europe to solely focus on the development of the partner marketing industry.

Simon Gustafson, Adtraction CEO, said:
“We are proud that Adtraction is a founder member of an organisation that we hope will drive progress and collaboration in our industry. There are a number of topics across the industry where collaboration is important, and we believe the APMA will help founder companies to work more cohesively together to meet challenges and bring greater investment to our channel.”

For more information about the APMA please visit

Get the latest from our blog

See more blog posts