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Mar 19 2026
Say hi to Adtraction’s new partner platform
We’ve rebuilt the partner platform from the ground up, with a fresh new look, improved navigation, and a more consistent experience throughout. This is part of our ongoing work to make Adtraction easier to use, easier to understand, and more aligned across all our brand touchpoints.
It’s easy to keep things the way they’ve always been. That’s not how we work. When we decided to rebuild the partner platform, we wanted to do it properly – not just refresh the design, but improve the overall experience of using the platform.
The result is a cleaner, more intuitive platform that helps you find what you need faster and spend more time creating value.
What’s new, and why it matters
Home page
The new dashboard is built to give you the best possible overview. Key metrics are now simpler, clearer and easier to read, so you quickly understand how things are performing. We’ve also introduced a more sophisticated brand recommender, helping you discover brands tailored to you and your channel.
And because many partners work on the go, we’ve improved the mobile browser experience, with optimisation designed for the users who access the platform from their phone instead of using the app.
Insights overview
Reporting has been reorganised to make data easier to understand and act on. In the new platform, you can move between key metrics more smoothly, spot performance trends faster, and get the insights you need without complexity.
Brands page
The brands page is designed to put partners more in control of partnership discovery. With clearer brand cards and more relevant recommendations, it’s easier to explore new opportunities and quickly understand which brands are a good match for your channel. Brands and terms are presented more clearly, while partners get a better overview, helping the right partnerships to happen faster.
Brand page
All brand-related information is now collected in one place, making it easier to evaluate your opportunities.
You’ll find everything you need, including:
We’ve also made it easier to understand whether your channel is eligible to promote a brand. If your selected channel type doesn’t match the brand’s allowed channel types, you won’t be able to apply, helping you avoid unnecessary steps and making the process clearer from the start.
Product search
Product search has been improved to help you find relevant products faster. Better structure and searchability make it easier to discover products worth promoting, whether you’re planning new content or optimising existing content.
The update to our partner platform is not just about how things look, it’s about making everyday tasks smoother and more intuitive. We’ll continue refining the platform based on feedback, so you can focus on what you do best. Should you have any feedback, you’re more than welcome to send it platformfeedback@adtraction.com.