As the main partner of Stora Ehandelsdagen, we were excited to meet with both brands and industry peers throughout the day.

Our CEO, Simon Gustafson, took the stage with the keynote “From click to customer: 15 years of learnings in digital marketing”. He reflected on how digital marketing has evolved and how platforms like Google, once seen as neutral tools for visibility, now hold a dominant and self-interested position in how performance is measured and attributed. He also shared insights on how brands can stay visible in the age of AI search.

Throughout the day, our team met with industry peers and brands at our booth. Many visitors took a spin on our wheel of fortune for a chance to win great prizes from our brands, before we wrapped up the day with an event dinner. 

A big thank you to everyone who came by our booth to talk, share, listen, and connect with us!

Scroll down to see some highlights from the day.