More users are declining cookies due to privacy regulations like GDPR. When that happens, the link between your traffic and the final sale can be lost. The sale still happens, but as a partner, you may not get credit for the value you created.

Over time, this creates a consent gap, and for partners, that gap often means lost revenue.

Paying partners fairly even when tracking is limited

At Adtraction, we believe partners should be rewarded for the value they actually deliver. That’s why we introduced Fair tracking.

Fair tracking includes solutions like probabilistic tracking and CPC-based compensation models. These help estimate and compensate for conversions that can’t be tracked in the traditional way.

In simple terms: if you send valuable traffic, you should still get paid, even when cookies are declined.

Overview of Fair Tracking in the platform

Transparency is important. That’s why we’ve introduced a Fair Tracking badge in the platform, making it easy for you to see which brands offer Fair Tracking.

This makes it easier to identify which brands offer Fair Tracking and gives you a better foundation for making informed and profitable decisions.

A better ecosystem for partners

Privacy-first marketing is here to stay. But fairness must stay with it.

Fair tracking is our way of supporting partners in a changing digital landscape, ensuring your work continues to be recognised, valued, and rewarded.