Start working with the right partners to drive traffic and sales to your brand. They only get paid when you get a sale.
Expand your reach with Adtraction
Many brands rely on major platforms like search engines and social media for marketing. These can work well — until they don't. Algorithms shift, click prices increase, and suddenly, costs outgrow sales.
Adtraction lets you work with a variety of marketing partners who drive traffic to your site. This helps you diversify your marketing and avoid the pitfalls of relying too heavily on larger platforms. In addition, partners only get paid when you make a sale. This gives you a consistent, risk free and reliable way to increase your online sales.
Trusted by leading brands
I went to various competitors of Adtraction and I didn’t understand what they were talking about. Adtaction cuts through the jargon and looks at what you are trying to achieve and genuinely works with you. They feel like part of your company, and they care and help you.
Louise Miller
Director at Theatre Desk
Kitlocker has been working with Adtraction since 2019. Their team has helped us to build a number of new partnerships to deliver sales and brand visibility. Adtraction have also supported us to run some unique campaigns with partners that have a relevant audience of sports teams and clubs, which culminated in Kitlocker winning a Performance Marketing Award for Best Brand Engagement Campaign in 2023.
Alex Hodson
E-commerce Manager at Kitlocker
Adtraction has allowed Fuel to introduce a host of e-commerce clients into the affiliate space in a straight-forward and really efficient way. Integrations tend to be very quick and any new challenges that our clients have presented have been resolved by the experienced team.
Severiano Catindig-Stagg
Director at Fuel Performance Marketing
We work with brands in a wide range of categories, including fashion, beauty, technology, food, travel, B2B and more. See all available brands here.
See all brands here
What types of partners do we
work with at Adtraction?
Social media creators
Creators are influencers and profiles with an audience on social media platforms such as Instagram, TikTok, YouTube and more.
Paid marketing partners
Paid marketing includes partners that run comparison shopping services, search engine ads and social media ads.
Content marketing partners
Content marketing includes content partners ranging from the world’s largest media houses to niche content sites.
Direct marketing partners
Direct marketing includes partners who specialise in running targeted campaigns through email and SMS.
Savings & rewards platforms
Savings & rewards are commonly discount portals and loyalty platforms of different sizes.
Other partners
We also work with other partners, like Adtraction Plus brands that work with brand-to-brand partnerships and mobile apps.
Expect more with active partnership management
Optimising partnerships can be tricky. Different partners have different needs when it comes to recruitment, engagement, and performance tracking, making optimisation a complex task. That’s why we offer active partnership management.
You gain access to our extensive range of partners, while we help you build and manage the right partnerships to increase your sales. With over a decade of experience and a solid track record since 2007, we handle all aspects of your partnerships. We continuously optimise them to ensure they thrive and drive the growth you are looking for.
The benefits you always get at Adtraction:
You only pay for results, but the expected media spend gives an idea of what brands in each service level typically spend on their partner marketing.
Self managed
Basic
Perfect for launching or growing your partner program.
Get in touch
Startup fee: 0 EUR
Platform fee: Custom
Expected media spend: 500 euros per month
Growth
For expanding businesses ready to scale their partner marketing.
Everything in Basic plus:
Get in touch
Startup fee: 0 EUR
Platform fee: Custom
Expected media spend: 10 000 euros per month
Premium
For established brands aiming for partner-driven growth.
Everything in Basic plus:
Everything in Growth plus:
Get in touch
Startup fee: 0 EUR
Platform fee: Custom
Expected media spend: 25 000 euros per month
Discover the benefits of partnering with Adtraction and our active partnership management. Visit our Service Levels page for more details.
Explore our offer
How it works
Contact us
Fill out the form on our website to set up a meeting with our local team.
Agree on a strategy
We help you create a plan that suits your goals and uses our partners.
Implement tracking
Add a few lines of code to your site so we can track the traffic we send you.
Launch program
Launch your program and our team will keep improving it for the best possible results.
Why choose Adtraction?
Active partnership management
Rather than leaving potential partnerships to chance, we actively create and manage them for you. We have created successful partnerships since 2007, and with our active partnership management, we ensure that no opportunities are missed.
High quality partners
Quality matters to us, and in order to ensure high-quality traffic for our brands, we carefully select which partners to connect to our platform. To give you extra security in our partnerships, we offer the Trusted Partner Guarantee™.
Pay for performance only
At Adtraction, there are no startup fees, no licensing fees and no access fees. You only pay for actual results, meaning when our partners drive sales to your brand. In this way, you avoid wasting resources on ineffective marketing.
MEET OUR TEAM
Partner marketing is all about people and building relationships.
That's why we have local teams in every market we operate in.
Pauliina Ollari
Head of Adtraction Plus
Claudia Fazzi
Senior Account Manager
Denitsa Dimitrova
Senior Partner Manager
Luc Derouet
Senior Account Manager
Christian Galloy Pérez
Senior Account Manager
Local presence, European reach
We know from experience that being locally present is key to building stronger relationships with the partners and brands we work with.
With 12 local offices across Europe, we’re dedicated to fully understanding each market we serve and delivering the best possible partnership opportunities to everyone we work with.
Our local teams have extensive market knowledge, making them true specialists who know their regions inside and out.
Tracking
Our reliable tracking ensures that your sales are measured correctly – and it’s more than just sales. With our different tracking types, you can track conversions, leads, app installs, subscriptions, and a lot more.
Payments
Keeping track of commissions and ensuring that partners are paid on time can be time consuming. When working with Adtraction, you receive one monthly invoice, while we take care of all your partner payments.
Platform
With our user friendly platform, you can easily review and analyse results of your partnership activities in real-time. This allows you to follow the impact of your marketing activity and review the success of your partnerships in detail.
Are you ready to get started?
Get in touch with us by filling out the form on the next step to set up a meeting with our local team.
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