Adtraction supports the use of subnetworks - partners who operate their own groups of sub-partners. These can help scale your partner program efficiently, but they also reduce transparency and control.

What is a subnetwork?
A subnetwork is an intermediary that connects multiple partners (sub-partners) to your program through a single account. You won’t see or interact with the individual partners behind the subnetwork.

Why partners join subnetworks

• Quick access to many brands without separate applications
  
• Aggregated payments and simplified admin
  
• Support and tools from the subnetwork to help them monetize
  

Potential benefits for you as a brand

• Rapid scale without individual partner onboarding
  
• Access to smaller or niche partners
  
• Broader traffic mix
  

Risks and limitations

• Reduced transparency: You won’t see where traffic is coming from
  
• Compliance concerns: Sub-partners are not vetted by Adtraction
  
• Brand exposure: You can’t directly enforce guidelines or creative use
  
• Inconsistent performance: Quality and conversion rates may vary

Important disclaimer
Adtraction does not audit, approve, or monitor individual sub-partners within a subnetwork. As such, we cannot guarantee the quality, compliance, or source of traffic delivered through them.

Working with subnetworks is at your own risk.