We’ve updated the design of Adtraction’s mobile app to reflect our new graphical profile! The refreshed look offers a more modern and consistent experience, and is part of our ongoing effort to ensure consistency across all brand touchpoints.

Big investment, strong results across industries, and a growing mix of partner types – the Affiliate and Partner Marketing Association (APMA) recently released their 2025 report, and it confirms what many of us already feel: affiliate marketing keeps getting more valuable. We’re happy to have contributed to the report and to be part of highlighting how the industry is growing and changing.

Over time, brands have grown increasingly dependent on Google to reach online customers – but rising costs, declining organic visibility, and changing consumer behaviour suggest it’s time for a change. More brands are now diversifying their marketing mix to reduce risk and tap into new channels – a strategy that’s quickly gaining traction.