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How do tracking links work?

The purpose of a tracking link is to track a potential customer from the publishers traffic source until the point of conversion. But what is the technology behind it, and how does it work?

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How indie brands are increasing their mass market appeal

One of the positive influences that social media has introduced is the increased ability for consumers to discover, interact with and shop from new, independant ecommerce sites. But is ease of discovery the only reason that sectors like Indie Beauty are starting to emerge victorious in the battle of ecommerce?

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