In this post, we highlight the key trends shaping partner marketing in 2026 across our 12 markets.

Partner marketing has always been about creating strong, mutually beneficial relationships between brands and partners. Today, however, that relationship is under pressure from a critical challenge: the consent gap.

Switching to Adtraction’s unified European setup helped Coffee Friend strengthen partner quality, boost efficiency, and grow performance across seven markets, all through one coordinated partner marketing platform.