How Coffee Friend scaled high-quality growth across seven European markets with partner marketing
Switching to Adtraction’s unified European setup helped Coffee Friend strengthen partner quality, boost efficiency, and grow performance across seven markets, all through one coordinated partner marketing platform.
Streamlining partner marketing efforts across Europe
Coffee Friend is a leading European retailer in the coffee industry, offering premium coffee machines, beans, and accessories, including its own brands Sorso and CHiATO. The company focuses on quality and expertise, helping customers create a café-level experience at home.
Before partnering with Adtraction in 2024, Coffee Friend managed multiple affiliate networks across several countries. This fragmented setup made it difficult to maintain control, ensure consistent communication, and align strategies between markets and partner quality varied widely.
Challenge: Scaling effectively across multiple markets
Coffee Friend wanted to build a scalable, high-quality partner marketing program that would strengthen their presence across content, cashback, influencer, and comparison channels, while maintaining efficiency and transparency. However, managing separate networks in each country created duplication, inefficiency, and limited insights. With little coordination between markets, no shared strategy, and inconsistent partner quality, the setup made it difficult to identify top-performing partners and scale effectively across Europe.
What Adtraction did
Central coordination and communication
The program was streamlined under one setup with a single contact managing all markets, improving transparency, efficiency, and control across markets.
Advanced tracking by product category
Detailed product category tracking for coffee, machines, and Coffee Friend’s brand Chiato enabled targeted campaigns and clearer performance insights.
Activation of high-quality partners
Influencers, content sites, and coffee-focused publishers were activated to boost visibility and secure premium, high-impact placements across markets.
Results: Growth in all markets with less internal workload
Within the first year, Coffee Friend achieved strong growth across all seven markets, Germany, Austria, France, Finland, the UK, the Netherlands, and Sweden.
The partner marketing channel expanded to over 935 active partners, establishing a balanced mix of content, cashback, influencer, and comparison sites. The improved structure and quality focus led to higher engagement, increased conversion rates, and more sales across markets.
With Adtraction managing coordination centrally, Coffee Friend’s internal workload dropped significantly. This allowed their team to focus on creative strategy and long-term growth, rather than day-to-day administration.
Adtraction Plus activations in all markets delivered additional performance boosts, with one market seeing the feature become a key driver of affiliate growth and sales.
Radvile, Affiliate team lead at Coffee Friend comments:
We are very satisfied with the level of support we receive from the Adtraction team. Their team is proactive, skilled, and genuinely committed to helping us scale our affiliate program across multiple markets. We see them as a trusted partner in our long-term expansion for affiliate marketing.
Want to scale your partner marketing across multiple markets with ease and control? Discover how Adtraction can help you grow, contact us today.
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