How La Redoute increased sales and achieved a 31% higher AOV with Adtraction
Partnering with Adtraction in Italy helped La Redoute establish a strong partner program, becoming their fourth-largest traffic and sales source with an average order value of 31% higher than other paid channels.
Building a scalable partner program from the ground up
La Redoute is one of France’s most recognised e-commerce brands, offering high-quality home decor and fashion. When launching in Italy in 2023, they aimed to grow their customer base and boost sales while keeping solid budget management in marketing investments.
The challenge: growing the customer base while maintaining control
They decided to adopt a results-driven performance marketing strategy to achieve concrete outcomes. To do so, they partnered with Adtraction in September 2023, focusing on a more pure performance and results-oriented approach.
La Redoute wanted a marketing partner that could deliver real results without unnecessary risks. Their main goals were:
- Achieving actual growth with a cost-effective and controlled approach.
- Avoiding low-quality traffic and partners.
- Gaining control over their marketing investments by diversifying their marketing mix.
- Working with a responsive and expert team that could provide strategic guidance.
What Adtraction did
Premium support and expertise
Adtraction provided hands-on support and strategic guidance to help La Redoute make informed decisions. They were unsure about CSS at first but followed Adtraction’s advice and saw great results.
Proactive partner recruitment and high-quality traffic
Adtraction made sure to set up a diverse and high-performing partner base, introducing targeted collaborations that directly contributed to La Redoute’s growth.
Ongoing optimisation and strategic planningThrough regular engagement and data-driven insights, Adtraction continuously refined the strategy, identifying new opportunities and ensuring sustainable growth.
The results: a trusted partnership driving real results
- Fourth-largest paid traffic and sales source for La Redoute.
- 31% higher average order value compared to other channels.
- Expansion of their partner program to Germany and Austria with Adtraction.
Loredana Fartade, Country Director for La Redoute Italy, comments:
“One of the notable improvements in our collaboration with Adtraction has been the traffic quality and average order value increase. With a +31% compared to other channels, we have been able to enhance the profitability of our campaigns while maintaining full cost control.”
Overall, La Redoute has significantly expanded its reach by engaging customers across multiple channels. With enhanced control over marketing investments, they have successfully diversified their marketing mix, reducing reliance on single major platforms and doubling their investment in Adtraction year after year since 2023.
La Redoute’s success highlights the effect of a well-managed and proactive partner marketing strategy. If you’re looking to optimise your partnerships and drive real results, let’s talk. Contact us today to see how Adtraction can help your business grow.
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