Results: Measurable growth across multiple key performance indicators.

The tailored partner marketing strategy delivered measurable growth across multiple key performance indicators.

Sales generated through partners increased by 31% year-on-year, while partner-driven revenue grew by an impressive 41% year-on-year. The program also continued to expand, with a 52% increase in new partners added during the year, creating even more opportunities to reach relevant audiences.

Alongside increased revenue, booking quality improved significantly. Average order value through partners increased by 17% year-on-year, demonstrating the program's ability to attract customers making higher-value bookings.

Beyond the performance metrics, Luxury Coastal also benefited from dedicated account management support throughout a website transition, helping maintain momentum and ensuring continued visibility during an important period for the business.

Luxury Coastal joined Affiliate Future in 2019 and later migrated their partner marketing program to Adtraction following the acquisition. The long-standing partnership has continued to support the brand's growth through a strong network of relevant partners and dedicated account management.

James Lund, Director at Luxury Coastal comments:
One of the biggest strengths has been the ability to connect with partners that genuinely match our audience. The combination of strong account management and relevant partner relationships has helped us increase visibility, attract new customers and support continued growth.

Luxury Coastal's success shows the value of a tailored partner marketing strategy built around the right mix of partners. Whether your goal is to increase revenue, reach new customers or improve booking quality, Adtraction can help you achieve measurable results. Get in touch to learn how partner marketing can support your growth.