How Toad Hall Cottages increased partner marketing revenue by 45%
By combining travel search partners with inspiring content partnerships, Toad Hall Cottages expanded their reach, increased bookings, and achieved 45% year-on-year growth in partner marketing revenue.
Reaching travellers throughout the booking journey
Toad Hall Cottages is a leading holiday cottage provider specialising in handpicked properties across the South West of England. As competition for holiday bookings continued to increase, they wanted to reach more relevant travellers while maintaining strong booking performance throughout both peak and off-peak seasons.
Their objective was to combine different partner types to create visibility at every stage of the customer journey, from holiday inspiration to the final booking decision.
Challenge: Balancing visibility with booking performance
Demand within the travel industry changes significantly throughout the year. Toad Hall Cottages needed a strategy that could maintain visibility during quieter periods while maximising bookings during peak travel seasons.
They also wanted to reach customers researching holiday destinations as well as those actively searching for accommodation, ensuring marketing investment generated high-quality traffic and strong commercial results.
What Adtraction did
Travel search partnerships
Travel search partners using API integrations helped connect Toad Hall Cottages with travellers actively searching for accommodation. By presenting relevant properties at the right moment, the program captured highly qualified booking intent.
Inspiring content partnerships
Content partners introduced Toad Hall Cottages through destination guides, travel inspiration, and lifestyle content focused on South West England. This helped increase brand awareness among travellers during the early research phase.
A balanced partner mix
By combining travel search and content partners, the partner marketing program supported customers throughout the booking journey, increasing visibility while creating multiple opportunities to convert visitors into bookings.
Results: Stronger growth throughout the year
The strategy delivered consistent improvements across multiple performance metrics.
Partner marketing sales increased by 20% year-on-year, while partner-driven revenue grew by 45%.
The program also expanded by 25% with new partners joining during 2024, helping Toad Hall Cottages reach even more relevant audiences.
Average order value increased by 29%, demonstrating the program's ability to attract higher-value bookings alongside stronger overall performance.
Toad Hall Cottages joined Affiliate Future in 2013 and later migrated their partner marketing program to Adtraction following the acquisition. The long-standing partnership has continued to support the brand's growth through a strong network of relevant partners and dedicated account management.
Sean Hutchinson, Digital Marketing Consultant at Toad Hall Cottages, comments:
"Our business has worked with the team for many years and the service has always been great. Our account manager is very helpful and friendly, and there is always plenty of advice on new opportunities we can explore to achieve more sales."
Looking to grow your travel business through partner marketing? Get in touch to learn how Adtraction can help you build a partner marketing program that delivers long-term results.
Are you ready to get started?
Get in touch with us by filling out the form on the next step to set up a meeting with our local team.
Jul 10 2026
Case
How Muddy Puddles grew their partner marketing sales by 41%
By combining dedicated account management with continuous optimisation and a diverse partner network, Muddy Puddles has achieved year-on-year growth through partner marketing since 2018.
Jul 10 2026
Case
How Toad Hall Cottages increased partner marketing revenue by 45%
By combining travel search partners with inspiring content partnerships, Toad Hall Cottages expanded their reach, increased bookings, and achieved 45% year-on-year growth in partner marketing revenue.
Jun 22 2026
Case
How Luxury Coastal grew their partner marketing revenue by 41%
By combining content partnerships, search placements and exclusive member offers, Luxury Coastal increased partner-driven revenue, expanded their partner network and attracted higher-value bookings.