A dedicated campaign week that boosts engagement, increases sales and brings partners and brands together.
Superweek will be held from March 16th to 29th 2026.
A simple idea that became a favourite
Superweek started in Sweden in 2017 with one goal: help brands create momentum in a normally quiet period.
By giving partners strong, time-limited offers, like exclusive discount codes or temporary CPA increases, the week quickly became something both brands and partners looked forward to.
Growing across markets, and now getting refreshed
With great visibility, strong campaigns and fun competitions, Superweek soon became a recurring highlight in several markets.
Over time, though, the offers shifted. To keep the concept sharp and valuable for everyone, we’re now updating it.
Welcome to Superweek 2.0: clearer, stronger and designed to deliver even better results.
Why Superweek?
Stand out during a quiet period
Superweek gives your brand extra visibility when competition is low, with partners actively looking for offers and opportunities.
Grow your reach and discover new partners
Use the week to attract new partnerships, onboard fresh brands or partners, and test collaborations that can continue after the campaign.
Strengthen existing relationships
Reconnect with your current partners through exclusive offers, increased presence in the platform, and a shared focus on driving results.
Results and what Superweek typically brings
Both brands and partners participating in Superweek typically experience increased sales, higher engagement and the discovery of new opportunities.
The concentrated attention during the week helps campaigns perform above their normal levels, and often leads to collaborations that continue afterwards.
What brands and partners say
From Refunder’s perspective, Superweek has been great to be part of, and we’ve seen a clearly positive effect on conversions. Thanks to increased commissions and really strong offers and campaigns, we’ve been able to generate exceptional engagement among our members. We’re really looking forward to the next edition!
Åsa Adler
Head of Campaigns at Refunder (Topcashback)
Superweek is a highlight in our promotional calendar. Strong, time-limited offers create high user engagement and great results for the brands we are working with. It’s a win-win that benefits our users, brands and us as a partner, which is also reflected in our numbers after Superweek.
Emily Stone
KAM Team Lead, Nordics at Atolls
We often see great results when running Superweek campaigns. The competition for customers is lower, making it easier to reach out and attract new ones. It’s a win-win where we keep the interest up all year round, while our partners can grow together with us.
Hanna Zimin
Partnership Specialist at Bookbeat
We really appreciate Adtraction offering Superweek! It gives us a chance to be relevant all year around, even during the less obvious shopping periods. This makes it possible to grow throughout the year, while also offering partners something exclusive.
Sofie Jönsson
Influencer & Partner Manager at smartphoto
During Superweek with Adtraction, we see how strong collaboration can drive clear results even in quieter sales periods. Through joint initiatives, we’re building both immediate sales and long-term value.
Sara Strömberg
Paid Search Specialist at Viaplay
It's exciting to be part of an exclusive event like Superweek, as it contributes to boosting our visibility and reach new customers through valuable partnerships
Emma Kvist Magnusson
Online Marketing & CRM Manager at Bubbleroom
We work with brands in a wide range of categories, including fashion, beauty, technology, food, travel, B2B and more. See all available brands here.
See all brands here
We want as many brands as possible to join Superweek, which is why we offer packages tailored for everyone.
Bronze
Increase commission by at least 20% or create an exclusive offer for Adtraction partners.
Included in Superweek
Your offer or CPAi will be visible to partners in the platform
Your offer or CPAi will be communicated to partners connected to the program
Get in touch
Suitable for brands looking to take part in Superweek with a simple, effective setup.
Silver
Increase commission by at least 30% or create an exclusive offer for Adtraction partners.
All in Bronze, plus:
Direct communication to the top 10 partners about your Superweek offer
Customised exposure placements with partners
Participation in Superweek competitions with partners
Offer communicated in the Adtraction Plus portal
Get in touch
Great for brands wanting to broaden their exposure during Superweek.
Only 5 available!
Gold
Increase commission by at least 20% & create an exclusive offer for Adtraction partners + a 500 EUR fixed fee.
All in Bronze and Silver, plus:
Top 5 placement in one of our newsletter sends to partners
Your offer will be communicated on Adtraction’s Instagram
Your offer will be communicated on Instagram and fallback offers
Customised exposure packages with premium partners
Opportunity to run your own Superweek competition
Get in touch
Perfect for brands aiming for maximum visibility and promotion.
Many partners highlight how Superweek boosts engagement and activity on their platforms. At Atolls, the week has become an important part of their promotional calendar, helping them bring extra attention to key partners. Emily Stone, KAM Team Lead for the Nordics, explains that they run a dedicated "Super Week" campaign page for participating partners, giving them added visibility, more traffic and a clear spotlight for their best offers. She adds that advertisers with stronger CPA terms also receive extra editorial focus to make sure content stays engaging and conversion-driven.
"Our users love Superweek - the stronger, time-limited deals drive strong user interest and interaction," Stone says. "Adtraction partners on our site saw +61% revenue (GMV) compared to the previous week." For Atolls, Superweek has become a genuine win-win for users, advertisers and publishers alike.
Ready to join Superweek?
Get in touch with your contact, or reach out to us through the below button.
Recommended resources
Go to all resources
Jan 15 2026
Blog
How Adtraction is closing the consent gap with Fair tracking
Partner marketing has always been about creating strong, mutually beneficial relationships between brands and partners. Today, however, that relationship is under pressure from a critical challenge: the consent gap.
Dec 03 2025
Case
How Coffee Friend scaled high-quality growth across seven European markets with partner marketing
Switching to Adtraction’s unified European setup helped Coffee Friend strengthen partner quality, boost efficiency, and grow performance across seven markets, all through one coordinated partner marketing platform.
Dec 02 2025
Blog
Wrapping up Black Week 2025
Black Week has come to an end. While Black Friday remains the strongest single shopping day, this year’s data shows that both traffic and sales have been more evenly distributed throughout the week, and, in many ways, throughout the entire month of November.