Adtraction's overall goal with sustainability work is to create conditions for long-term value creation. For Adtraction, this means growing as a company, managing risks, and identifying opportunities while respecting the impact on people and the environment.

Sustainability covers a wide range of issues and the ESG landscape is rapidly evolving. Adtraction’s approach has been to select the areas considered to be most relevant to our organisation, and to prioritise areas where the company can make a difference.

Our sustainability work is based on the United Nations Sustainable Development Goals (UN’s SDGs) and is broken down into three main areas: social development, environmental impact and responsible governance.

Sustainability report

Adtraction’s ambition is to report our sustainability work in accordance with The Annual Reporting Law and the Greenhouse Gas protocol. The 2023 report is based on the European Sustainability Reporting Standards (ESRS).