Affiliate marketing guide for TikTok

What is affiliate marketing?

Affiliate marketing is a performance based marketing strategy that enables publishers to get paid to promote products. The term publisher includes any kind of website, channel or profile owner with an audience. The performance based setup allows you to earn a commission for each conversion with which you contribute.

How can I get started with affiliate marketing on TikTok?

To get started with affiliate marketing on TikTok, please follow the below steps to become a publisher at Adtraction.

1. Register at Adtraction and add your TikTok account (https://www.tiktok.com/@yourtiktokuser). Add your channel as "Other".

2. Apply for the programs of the advertisers you want to work with. Program applications are normally processed within 24 hours, but in some cases it might take a little longer.

3. Once the application is processed, you can start promoting products by including tracking links in your TikTok content.

How can I promote my favourite product on TikTok?

Do you have a skincare routine that you love? A handy kitchen appliance that you think everyone should own? You can show how amazing or handy those products are in a TikTok video and use Adtraction's affiliate links to link to the products in your TikTok bio.

If your followers feel like the product you recommend them could improve their life, it's convenient for them to go to your TikTok profile and buy the product through your link. With Adtraction's affiliate links, you will earn commissions from every purchase made through your link.

If you have multiple products you want to recommend, you can use a tool, such as LinkTree to share multiple links at once. Name each link so that your followers know which links lead to their desired product.

Examples on how TikTokers can use affiliate marketing

• Favourite products
  Are there any products you use everyday? A sports watch, an accessory, a gadget or similar? Create a TikTok video sharing the product's functionality and share it with your followers.
• Beauty products
  Share your favourite beauty and skincare products using affiliate links.
• Cooking products
  Share your best recipes and the kitchen appliances that you love to use while cooking!
• Clothing and outfit inspiration
  Let your followers find your stylish favourites easily with affiliate links
• Pet products
  Hilarious videos of cats and dogs on TikTok can sure brighten your day. Does your dog or cat have a toy or food they absolutely love? Share it with your followers and remember to use affiliate links while doing so.
• Audiobooks
  Audiobooks are amazing way to learn more while relaxing or doing daily chores. Share your favourite audiobooks with your followers and enjoy commissions from new subscribers.
• Gift ideas
  Do you have the perfect gift idea for Christmas or your partner's birthday? Share it with your followers to inspire them while earning commission when sales are generated.

Advertising policies when working with affiliate marketing on TikTok

Please make sure to follow your local advertising policies.

How do I put a link in a TikTok bio?

Only certain TikTok accounts have the link in bio by default. Similar to when Instagram launched their swipe up function, no set criteria has been communicated so far by TikTok as to which users get access to this functionality, though it may well be in beta through TikTok testers or based on user following numbers. We would suggest you check your account to see if TikTok has enabled this feature on your account.

If you have one of these accounts, you will find a "Website" field in the "Edit profile" section. Place an affiliate link in the website field to help your followers find the products you recommend.

Tracking link

Log into Adtraction's system to generate a tracking link for the advertiser you want to promote. Click "Advertisers" followed by "My advertisers" to get an overview of the different tracking links and read more about how to create custom tracking links here.

Short link

A short link is a shortened URL with less characters than the original tracking link. Short links can be useful in making the link look less overwhelming, which can be valuable when promoting a link in your TikTok bio.

Voucher code tracking

If the website field is not available for you, you can take advantage of programs offering voucher code tracking. Voucher code tracking allows Adtraction to track all incoming sales from an affiliate promoting a voucher code without requiring an affiliate link. This method of tracking sales works particularly well on Tiktok, Instagram, Snapchat and Podcasts.

Voucher code tracking enables tracking sales base on a voucher code without using an affiliate link. You can share the voucher code in the TikTok video or in the video description. All of the sales that have been made with your code will be tracked in Adtraction's system.

Contact your local office via our chat functionality for an overview of programs with voucher code tracking.

Will I get any sponsored products?

Traditional affiliate marketing does not usually include sponsored products. However, you might already own products that are sold by our advertisers. Have a look at Adtraction's advertiser portfolio to see which advertisers sell the product you plan to promote. Some advertisers may be open to gifting products for sponsored content so it's worth contacting Adtraction to ask if there is a particular advertiser you would like to work with.

What are influencer pushes?

An influencer push is a limited time period where influencers receive higher commission from a given advertiser. Look out for these opportunities in order to increase your earnings.

If an advertiser you have partnered with has an influencer push, you will receive a system message informing about it. Please visit 'Account' » 'Setting' » 'Notifications' in the user interface to make sure that Adtraction is allowed to send you notifications and important updates about the advertisers you have partnered with.

We hope the article can be helpful in getting started with affiliate marketing on TikTok. Please reach out to us in the chat if you have questions.