The UK's leading publisher of calendars, diaries, and greeting cards

Danilo Affiliate / Partner Program

Danilo is celebrating over 45 years as Europe's No.1 Official Licensed Calendar Publisher.

Our story began in 1978, following the death of the King of Rock 'n' Roll Elvis Presley, when Danilo's Chairman Laurence Prince recognised the public's mood and need to celebrate Elvis' life. And thus the now familar Celebrity Calendar was born...

Fast forward over forty years later and Danilo is Europe's Number One Publisher of Licensed Calendars, Greetings Cards, Gift Wrap and Diaries. A family-run company, we publish and sell a huge range of official calendar and diary titles for popular Celebrity, Music, Sport, Gaming, Glamour, TV and Film brands. 

Highly recognised and regarded in the industry, we have won many awards for our quality products and as a license specialist, we work with all major Licensors to create a strong and varied portfolio of brands, ranging from pre-school to adult.

As you’d expect from an Industry-Leader, we work hard to provide our customers with new and innovative product designs as well as offering quick speed to market with our dynamic supply chain. We take great pride in our work and with a passion to improve and transform, our design, sales and management teams strive to consistently deliver a fantastic product and service experience.

Danilo's core values shape the way we work with our business partners, our customers and each other:

QUALITY - Offering only official licensed products of excellent quality.
PASSIONATE - About our customers and designing products for brands our customers are passionate about.
FAMILY-ORIENTATED - As a Family-run company, our strong internal culture fosters positivity, honesty and loyalty.
SERVICE - Ensuring our customers feel valued, we strive to consistently provide great customer service.
FUN - We are proud of what we do and have fun doing it.

Danilo are members of the following trade associations:

GCA (Greeting Card Association)
LIMA (Licensing Industry Merchandising Association)
TRAP (Trademark and Rights Holders Against Piracy)
Trade Mark and Rights Holders Against Piracy
All Danilo products produced in the UK are FSC® certified (This includes Calendars and Greeting Cards)


Working Together - The Danilo Affiliate and Partner Program

If you think that your website, blog or social media followers matches our brand and customers, we'd love to partner with you.

An ‘Affiliate’ is a website, blog or individual (with social media followers) who is rewarded by an advertiser (that’s us!) for each customer sent by the affiliate’s marketing activity. If you have a website or blog that attracts a significant amount of visitors then affiliate marketing is a great way for you to earn extra money. 

We ask that partners do not to bid on our brand name or any close derivations or mispellings using Google Ads or other Paid Search platforms. This includes our brand name plus generic keywords, including discount code related terms. If transactions are generated in this way they will be declined.

Please get in touch before placing any ads in Google Shopping or Facebook Ads.

If you use affiliate links in your Instagram or other social media we request that you stipulate #ad so that your followers know there is a commercial relationship between yourself and Danilo.

We look forward to working together.


Join Danilo Affiliate Program

  1. Register an account at Adtraction.

  2. Choose the Danilo partner program and apply to join our programme. First check the program description to make sure you match the qualifying criteria.

  3. We will then review your site for approval.

  4. Once approved, you can start adding our banners or links to your site and start promoting.

Frequently asked questions

How does the partner program work?

If you have a website, blog or social media page you can share our products or services with your audience and earn money on qualifying purchases. This is simple to do and free of charge to join.

How do I earn commission?

All you have to do is direct users from your website, blog or social media page to our website using the links that we provide. When your users purchase a product or service from us, you earn money. Simply put: the more purchases made on our site by your users, the more money you will earn!

How do I qualify for the partner program?

Sign up with Adtraction and refer to the program description for more information about what type of partners qualify for our programme.

How do I sign up to the partner program?

It’s easy to join our partner programme. Simply follow the four steps above.