In this post, we highlight the key trends shaping partner marketing in 2026 across our 12 markets.

Partner marketing has always been about creating strong, mutually beneficial relationships between brands and partners. Today, however, that relationship is under pressure from a critical challenge: the consent gap.

Black Week has come to an end. While Black Friday remains the strongest single shopping day, this year’s data shows that both traffic and sales have been more evenly distributed throughout the week, and, in many ways, throughout the entire month of November.

Black Friday is here, the busiest day of the year for e-commerce! In this overview, we explore shopping behaviour, timing, device usage, and key trends that have shaped Black Week so far in 2025.

On 15 October, Sweden’s e-commerce gathered in Stockholm for the first edition of Stora Ehandelsdagen. The new event by Ehandel.se brought together retailers, brands, and industry experts for a full day of insights and networking.

From September 24th to 27th, our team gathered in beautiful Portorož for this year’s Global Conference. Bringing colleagues together from across our markets is always a highlight of the year, giving us the chance to strengthen collaboration, share knowledge, and get inspired for what’s ahead.

We have updated Adtraction Plus with a new design and more features!

Managing partner marketing often involves jumping between platforms to track performance, optimise campaigns and report results. At Adtraction, we believe things should be simpler, both for brands and partners. That’s why we make it easy to connect with a wide range of platforms through ready-to-use integrations.

We’re excited to be the main partner of Stora Ehandelsdagen, a new event bringing Sweden’s e-commerce industry together.

Track your performance directly from your home screen, with widgets tailored to show the numbers that matter most!

We’ve updated the design of Adtraction’s mobile app to reflect our new graphical profile! The refreshed look offers a more modern and consistent experience, and is part of our ongoing effort to ensure consistency across all brand touchpoints.

Big investment, strong results across industries, and a growing mix of partner types – the Affiliate and Partner Marketing Association (APMA) recently released their 2025 report, and it confirms what many of us already feel: affiliate marketing keeps getting more valuable. We’re happy to have contributed to the report and to be part of highlighting how the industry is growing and changing.

Over time, brands have grown increasingly dependent on Google to reach online customers – but rising costs, declining organic visibility, and changing consumer behaviour suggest it’s time for a change. More brands are now diversifying their marketing mix to reduce risk and tap into new channels – a strategy that’s quickly gaining traction.

In this post, we are exploring the key trends we believe will shape partner marketing in 2025 across our markets.

Black Week is here! We're analysing our e-commerce data daily to bring you fresh shopping insights to explore.

Black Friday is just one day away, and the countdown is on with Omniarch!

Black Friday is just around the corner, and the countdown continues with our Norwegian partner, Nettavisen!

Black Friday is two weeks away, and we’re continuing the countdown with Adtraction!

We’re proud to share that Adtraction has been included in the Financial Times’ list of Europe’s top 300 companies with the highest growth rates over the past 10 years.

Black Friday is just around the corner, and we have started the countdown with Nordic Nest!

We’re excited to launch Adtraction’s new look and website!

Adtraction Group AB strengthens its market-leading position in Sweden and the Nordics by acquiring all shares in the partner marketing company Adrecord AB on October 1.

This year, from September 3rd to 7th, we gathered for our annual Global Conference in the beautiful coastal town of Šibenik, Croatia. We believe that bringing our employees together regularly is essential for strengthening collaboration and sharing insights.

Each year the IAB UK releases their annual Digital Adspend Study. This annual report is compiled from a mixture of submitted and modeled data, and verified by PwC.

We are excited to announce the latest updates to our mobile app for partners!

We are thrilled to announce that Adtraction has been shortlisted in this years’ Performance Marketing Awards.

Partner marketing is all about collaboration and efficiency, and managing various aspects of your activities can be challenging. That's why Adtraction's partner marketing platform offers advanced multi-user functionality for each partner account.

Adtraction and Adservice have decided to unify operations under one shared platform.

Google Analytics 4 (GA4) was launched in October 2020. GA4 gained widespread adoption when Universal Analytics (UA) stopped collecting new data in July 2023.

Affiliate and partner marketing is a cost-effective, innovative and performance-driven channel. Over the years it has continued to reinvent itself, acting as both a microcosm of the wider digital marketing ecosystem and a proving ground for new martech solutions.

Are you looking for a more intuitive, customisable way to track your program performance? Our newly revamped Adtraction dashboard is here to deliver just that!

Black Week has come to an end! Here are some highlights from this year's busiest shopping period.

Have you ever considered that your smartphone might reveal more than your favourite apps or your contact list?

Mobile technology has impacted consumer behaviour in a number of ways, with one of the most notable being the increased ease and convenience of making purchases online. But what does it really look like? Are we shopping only through our smartphones, and is the desktop dead?

Adtraction is delighted to be a founder member of the Affiliate & Partner Marketing Association, which was launched officially today (24 Oct 2023) at PI Live Europe in London.

With 163 million students across 100 countries, Student Beans provides unparalleled marketing opportunities for advertisers to tap into the student demographic. Learn more about Student Beans and their offerings in the following Partner Spotlight.

Adtraction Plus, a service that helps e-commerce businesses reach new customers by collaborating with other online retailers, has more than 200 advertisers connected since May.

On 11th May the Grosvenor House Hotel in London hosted the 17th annual Performance Marketing Awards which showcases the industry’s most innovative and groundbreaking campaigns, teams and companies.

With more than 150 million users, Klarna offers a variety of marketing opportunities for advertisers to reach a unique and engaged audience. Learn more about them in the below Partner Spotlight.

We are excited to announce that Adtraction Group has acquired Adservice A/S. This means that Adtraction and Adservice are now part of the same group.

It’s no secret that as we write this in November 2022 the short-term growth of digital advertising is uncertain.

CSS Partner Velka Shopping is a Google Premium Partner with extensive experience in running shopping ads on a CPA-level. Learn more about them in the below Partner Spotlight.

Comparison Shopping Services, known as CSS, have rapidly become a key asset in e-commerce partner programmes. Learn more about the benefits of working with Google Shopping and CSS partners in the following article.

Adtraction continues to grow in Europe and opens a new office in Milan, Italy.

Adtraction strengthens its presence in the European market and opens a new office in Paris, France during the first quarter of 2022.

We are ready for a new chapter!

Adtraction cares about personal integrity and we have therefore taken extensive steps to ensure that all processing of personal data is carried out in accordance with applicable privacy protection legislation such as Regulation (EU) 2016/679 (“GDPR”).

Adtraction's prospectus in respect of the anticipated listing has been approved and published.

Today, Adtraction announces its intention to launch an initial public offering.

Adtraction has taken part in a cross-industry collaboration to produce an overview guide of the affiliate and partner ecosystem.

The acquisition strengthens Adtraction’s leading position in the Nordics.

We are proud to announce the launch of our new logo and websites!

A unique and visually attractive Instagram feed is key to stand out from the crowd. In this article we share a few simple tips to instantly improve an Instagram feed.

Adtraction is thrilled to announce the acquisition of Connects, the leading affiliate network in Switzerland.

Pinterest is a visual discovery platform used to find inspiration and ideas for topics such as food, interior, travel and more. Throughout the pandemic, the platform has gained increasing interest from a marketing and advertising perspective.

The UK affiliate marketing industry was worth £627 million in 2020 and grew 10% according to the annual Digital Adspend Study conducted by the IAB in collaboration with PwC.

We are excited to launch a brand new Product search tool for affiliates!

Nine local predictions we expect to impact where affiliate marketing is heading in 2021.

Adtraction reaches new all-time high with remarkable growth in Q4 2020!

We’re absolutely thrilled to have been shortlisted as the Best Affiliate Network by the International Performance Marketing Awards.

Follow Adtraction's step by step guide that will help you get started with affiliate marketing on TikTok.

‘Voice’ is one of digital media’s most popular emerging technologies, and one of the modern-day digital marketer’s most compelling enigmas.

Did you know that you can receive your Adtraction reports directly in your inbox?

Adtraction’s brand new Google Ads integration gives publishers the ability to track which Google Ads campaigns are working for their audiences, closing the loop between traffic generation and conversions and allowing publishers to properly measure ROI and optimise their Google Ads campaigns.

This article explains the commission payment process from when a sale has been made until the money is in your bank account.

Manually creating tracking links for your content can be time consuming. Simplify the process by using Adtraction’s cleanlink technology.

This article explains how you can create tracking links using Adtraction’s platform, mobile app and browser extension.

Since launching the updated version of Adtraction's Google Chrome extension at the end of May, the plugin has seen a 38% increase in downloads. Watch our latest video to learn how to use it.

In this article, Simon Gustafson, CEO of Adtraction shares his thoughts on why Adtraction puts publishers and advertisers at the heart of everything we do.

Fixed fees in UK affiliate marketing are common. These additional commercials can help advertisers to further leverage their affiliate partners for increased results. In this article we explain what fixed fees are, whether advertisers should engage in paying them and how to analyse a return from your spend.

Create your own applications and automate tasks or reports using the Adtraction API. The following guide will help you get started.

This guide explains how to work with Adtraction's EPI (or sub-ID) function.

In 2019, Instagram reportedly generated an ad revenue of $20 billion – 25 percent more than YouTube. The image sharing platform had more than 1 billion active users as of 2019.

Are you looking for ways to monetise your blog? Get started with our partner marketing guide for bloggers.

Are you looking for ways to monetise your video content on Youtube? Get started with partner marketing on Youtube with our guide below.

We receive a lot of questions on how to get started with partner marketing if you’re an Instagrammer. Check out the tips and tricks below!

Read more about partner marketing and how it works in the below article.

Our step by step guide walks you through setting up your Partner account at Adtraction, from start to finish.

Adtraction is a full-service network. Since working with our very first clients back in 2007 we have always had a strong belief that all advertisers should receive support from their network.

In 2019, Google released YouTube’s advertising revenue for the first time. It totalled $15 billion. The video streaming platform grew 36% year-on-year, which is twice as fast as Google’s search business.

For most advertisers, discount codes are an important and prominent part of their affiliate marketing strategies. But working with discount codes can present challenges for advertisers too, such as margin control, incremental value, and controlling how codes are distributed.

A view of local market developments brought to you by each Adtraction market.

Adtraction recorded record-breaking growth in Q4 2019!

Over this Christmas shopping season, 30% of all the goods bought online will be returned. In such seasons an effective validation process is key, and here's why.

Black Friday will be on Friday 29th November 2019 and Adtraction is confident that it will be the sales boom of the year. Are you ready to increase your earnings on this year’s Black Friday?

In order to facilitate cross border cooperation Adtraction employees are brought together at a frequent basis. Our second Global Conference this year was held with great success in Copenhagen, the 26th to 28th of September.

Curious what callbacks are and how they can be used? This article will explain what they are and how you can make use of the functionality.

The purpose of a tracking link is to track a potential customer from the publishers traffic source until the point of conversion. But what is the technology behind it, and how does it work?

It’s virtually impossible to escape seeing Klarna at the moment. It’s definitely taking off big time in the UK ecommerce space. Every other day there’s an article or press release about a retailer who’s added Klarna as a payment option on their site. So what is it and how does it work? And importantly for us, how might the immense growth in Klarna payments impact the affiliate world?

Adtraction will run an open affiliate network in the UK, with the aim of bringing a fresh, reliable and innovative approach.

Want to get that extra important report in your inbox each morning, or maybe a summary report the 1st every month? It's now possible to schedule automated statistics reports via email.

The high number of abbreviations used in digital marketing can be overwhelming. We got your back sharing 20 affiliate marketing terms you should know.

We are pleased to announce that Adtraction is expanding. In order to accommodate the growth, we recently opened two new offices – one in Amsterdam and one in Berlin.

Bringing employees together frequently greatly facilitates cross border cooperation. Adtraction held its Global Conference with great success this time in Austria, the 21st to 24th of March.

Time for change – we are excited to announce the launch of Adtraction's new websites!

On September 17, 2018, Apple released new versions of its Safari browser (both desktop and mobile), which includes an update to its Intelligent Tracking Prevention (ITP) technology.

Parallel tracking does not affect Adtraction’s legacy cookie tracking. However, for advertisers using first-party tracking or server-to-server tracking a simple update by affiliates in their Google Ads account is required.

The Norwegian government has adopted a new regulation for marketing of credit.