Your gateway to thousands of inspiring, memorable and brilliantly sweaty experiences Affiliate / Partner Program is your gateway to thousands of inspiring, memorable and brilliantly sweaty experiences. With the largest calendar of Marathons, Half Marathons, 10k's, 5k's, Triathlons, Ironmans, Sportives, Trail Runs, Aquathlons, Adventure Races (and much more) in the UK.

We believe finding a challenge shouldn't be the hard bit. There are thousands of wonderful events taking place up and down the country every weekend, each one offering an experience you won't forget. At, we're on a mission to beat the drum for taking part in sport. We want everyone to enjoy the sweat-soaked brilliance of a race day experience.

Since launching as a passion project in 2012, we have helped more than 10 million people find and book their next challenge. From local community 5k's to world-renowned marathons. What you set your sights on is down to you. It's your goal, your journey. We're just here to help you find it and give you a friendly shove to book. You won't regret it.

Whatever challenge you’re looking for, find and book it at

Join Affiliate Program

  1. Register an account at Adtraction.

  2. Choose the partner program and apply to join our programme. First check the program description to make sure you match the qualifying criteria.

  3. We will then review your site for approval.

  4. Once approved, you can start adding our banners or links to your site and start promoting.

Frequently asked questions

How does the partner program work?

If you have a website, blog or social media page you can share our products or services with your audience and earn money on qualifying purchases. This is simple to do and free of charge to join.

How do I earn commission?

All you have to do is direct users from your website, blog or social media page to our website using the links that we provide. When your users purchase a product or service from us, you earn money. Simply put: the more purchases made on our site by your users, the more money you will earn!

How do I qualify for the partner program?

Sign up with Adtraction and refer to the program description for more information about what type of partners qualify for our programme.

How do I sign up to the partner program?

It’s easy to join our partner programme. Simply follow the four steps above.