Adtraction Privacy Policy


Data privacy and safe processing of personal data is a priority for Adtraction. Those who provide Adtraction with personal data must be able to trust that the personal data is processed in accordance with applicable personal data legislation, for example the EU General Data Protection Regulation (EU) 2016/679) ("GDPR"), which enter into force on 25 May 2018.

Adtraction have taken great measures to be GDPR compliant and this Privacy Policy has been created in order for you to better understand how information is processed by Adtraction. This Privacy Policy is not exhaustive, but contains some fundamental privacy principles applied by Adtraction to safeguard the integrity of individuals.

Adtraction may change this Privacy Policy from time to time to keep it compliant with applicable laws such as the GDPR.

Adtraction and in some cases its subsidiaries are responsible for personal data provided to Adtraction.

Adtraction's processing of personal data


Personal data comprises all types of information that directly or indirectly can be linked to an individual, including name, address or telephone number.

Personal data that Adtraction processes

Adtraction collects and processes several types of personal data, all depending on the situation. Examples of such personal data are: names, addresses, e-mail addresses, phone numbers, IP-addresses, personal identity numbers, bank account numbers or other information that you provide within the framework of Adtraction's service.

Purpose of processing personal data

Personal data is used to provide access to Adtraction's services, to pay Affiliates, for administration, internal analysis and to fulfill other commitments. Your personal data may also be processed for additional purposes according to applicable law or agreements.

Transfer of personal data and disclosure of personal data

Personal data can be handled by Adtraction's subsidiaries and subcontractors/processors if this is necessary to achieve the purpose for which the personal data has been collected.

Adtraction does not rent or sell personal information to third parties and does not divulge personal information without written consent of the interested party, except to comply with legal inquiries, when it is required by law or otherwise when it is necessary to detect and prevent criminal activity.

Consent and rights

Where it is required by law or where Adtraction otherwise deems it appropriate, Adtraction will seek consent from you before Adtraction processes your personal data.

You have the right to recall consent to process personal data that you have provided to Adtraction. The recall must be in writing. You also have the right to request that personal data concerning you is erased, rectified or restricted.

You have the right to obtain information of the personal data concerning you which is being processed by Adtraction. You also have the right to access such personal data in a digital format and/or to lodge a complaint of Adtraction's processing of personal data to the Swedish Data Protection Authority.

Adtraction strives to ensure that necessary measures are taken to delete or de-identify personal information that is incorrect or no longer needed by Adtraction for the purposes for which the personal data was collected.


Adtraction has taken appropriate technical and organizational measures to protect personal data against unauthorized access, destruction and change as well as ensuring that only personal data which is necessary for each specific processing purpose is processed.


A cookie is a small data file stored in your browser. The cookie contains no personal information and no connection is made between such information and a visitor's identity.

Adtraction's usage of cookies is handled within the framework of the GDPR and other applicable legislation.

If you do not want to receive cookies, you can change your settings in your browser. However, this can cause websites to stop working properly. How to disable cookies depends on which browser you use. Read the "Help" or equivalent menu in your browser for further instructions.

Contact information

If you have any questions about Adtraction's handling of personal data, please contact Adtraction at or +46 8-35 92 00.


Cookies help us deliver our services. By using our services, you agree to our use of cookies. Learn more