Adtraction was founded
Adtraction was founded in Stockholm, Sweden by Markus and Simon, together with system developers Chrille, Mange and Marcus. As soon as the company was established, the development of our proprietary platform began.
First advertiser signed
The Adtraction platform was opened to external users and our first advertiser was signed. The very first transaction was tracked on November 19th 2008.
We launched operations in Norway, Finland and Denmark. These were managed from Stockholm, until local offices were opened in each of the markets. We also hired our very first employee, Karl-Erik.
Local office in Finland
Hyvää päivää! In 2014, we celebrated our first international office location. The Finnish office was opened in downtown Helsinki, close to one of the city's main attractions, the Senate Square.
Local office in Norway
Shortly after the Finnish office opening, Adtraction opened its second international office location. This time in Norway, a short train ride outside of Oslo.
Local office in Poland and Denmark
The Nordic expansion continues with yet another office location, this time in Copenhagen, Denmark. 2016 further allowed us to celebrate a second office location in Warsaw, Poland.
Superweek™ was launched
We introduced Superweek™, a recurring campaign week with unique offers from advertisers and a range of activities for partners.
Local office in Spain
With a strong foothold in the Nordic region, the time came for further expansion. In 2017, our Spanish team with office in Madrid joined Adtraction.
Adtraction listed in Deloitte Fast 500
In 2017, Adtraction was listed among the 500 fastest growing tech companies in Europe by Deloitte.
Local offices in Germany, the Netherlands and the UK
In 2019, we were able to grow our team substantially, opening three new office locations. All offices were centrally located in Berlin in Germany, Amsterdam in the Netherlands and London in the UK.
Leading in the Nordics
Throughout our years of operation, we have seen strong growth in both the finance and e-commerce verticals. In 2019, Adtraction became the largest platform for partner marketing in terms of revenue generated across the Nordic markets.
Adtraction migrates system to Cloud
All digital assets of the Adtraction system were migrated to a cloud infrastructure. This allows us to provide a flexible and scalable platform for continued expansion.
Acquisition of Connects
In 2020, Adtraction acquired the Swiss affiliate network Connects. The Swiss team joined Adtraction.
Local office in Austria
Grüß dich! In 2021, Adtraction further strengthened its position in the DACH region by establishing a local office in Vienna, Austria.
Acquisition of Digital Advisor
In 2021, Adtraction acquired the Danish affiliate network Digital Advisor. The Digital Advisor team joined Adtraction in October.
Adtraction enters the stock exchange
The 7th December 2021 was a historic day for Adtraction. At 09:00 CET Simon rang the bell as the company listed it’s shares on the Nasdaq First North Growth Market.
Local office in France
Bienvenue! In 2022, Adtraction opened a local office in Paris, France. The french team of four joined Adtraction during the first quarter of the year.
Adtraction is a platform business. We believe in platform thinking, and are committed to providing a platform that facilitates scalability and network effects.
We strive to provide superior support both for advertisers and partners. With an average response time of less than 10 minutes we do our best to support our customers whenever needed.
We want to be locally present. To us, local presence is key to establishing great relationships while gaining knowledge to ensure we deliver expert support in all our markets.
Trusted by leading brands of all sizes
Advertisers at Adtraction are leading brands who embrace partners as a vital part of their business strategy and online presence.
Adtraction has allowed Fuel to introduce a host of e-commerce clients into the affiliate space in a straight-forward and really efficient way. Integrations tend to be very quick and any new challenges that our clients have presented have been resolved by the experienced team.Severiano Catindig-Stagg Director at Fuel Performance Marketing
The level of service we have been provided by Adtraction has been extraordinary. Not only do the team know their stuff they are incredibly personable and helpful with it too. I have never been more impressed by the level of knowledge and service by any other partner we have worked with and would not hesitate to recommend them.Ben Johns Managing Director at How Novel
Happy employees are good for business
We believe that happy employees are good for business. Everyone at Adtraction does their best to facilitate a happy, healthy work environment.
Want to join our diverse team and work with some of the most renowned brands? We are growing and are always interested in hiring the right people.
Represented on the largest European markets
Adtraction is expanding its presence around Europe and today we are represented in the largest European markets.