Adtraction Blog

Refunder acquired by Top Online Partners Group

Europe's leading cashback site owners, Top Online Partners Group (TOPG), acquires the Nordic market leader, Refunder.

In January, news broke that two of Adtraction’s key partners have joined forces. Top Online Partners Group, owners of TopCashback, has acquired Refunder. The deal will see TOPG take full ownership of Refunder within a 3-year period.

Refunder was founded by Fredrick Ohlsson and Victor Dahlborg in 2014 and soon became the leading cashback company in Sweden. With more than 600,000 members in Sweden and 100,000 in Poland, the company continues to pioneer and develop the Nordic cashback channel.

TopCashback was founded by Olly Ragg and Mike Tomkins 16 years ago. The company has grown to become one of the largest cashback companies globally with presence in the UK, Germany, USA, China and India.

From Adtraction’s position as the leading affiliate marketing network in the Nordics, it is rewarding to see investment from other large European markets coming into Sweden. The growth of affiliate marketing in the Nordics increases year by year. Refunder becoming part of the TopCashback Group will offer new and valuable growth opportunities for both companies, and could signal ongoing investment in the Nordic affiliate market. Co-founder and CMO at Refunder, Victor Dahlborg, comments:

"TopCashback is one of the leading cashback sites world wide. They have followed the development of Refunder and the Nordic cashback industry over the past years, and now found the timing to be right. We are thrilled to combine our knowledge and expertise, and together take the cashback industry to a whole new level. To Refunder, the acquisition provides a unique opportunity to develop our already leading position in the Nordic market. We have already started working in think tanks to discuss how we can enhance and strengthen our offering to members and advertisers."

When asked what the acquisition will mean for the Refunder business going forward, Dahlborg states:

"Not only does the acquisition serve as a unique opportunity to provide e-commerce stores from the UK with an opening to reach Swedish consumers, but it also provides Swedish stores with easier access to the English and German market with millions of TCB's members."

Refunder has been a valued partner at Adtraction since 2014. As of today, Adtraction is working with Refunder in the Swedish and Polish market. The network's pan-European coverage has further allowed us to work with Topcashback group in additional markets such as Norway and in the UK. Emelie Wandeby, Nordic Head of E-commerce Publishers, comments:

"Adtraction has had a valuable partnership with Refunder for years. One of the things we truly appreciate about our collaboration, is that we continuously challenge each other to enhance and optimise the work we do. We look forward to continuing to strengthen our presence across the European territory as we challenge the status quo of the cashback industry."

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