The Adtraction Blog

  • Adtraction joins Google Tag Manager’s Community Template Gallery

    Adtraction’s tracking tags are now live in Google Tag Manager’s Community Template Gallery, bringing a fast, simple, plug-and-play integration for any of our advertisers using GTM.

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  • Get started with the Adtraction API

    The following guide will help you to kick start using our API.

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  • Adtraction sponsors PI Live 2019

    Adtraction are delighted to be sponsoring the Beer Garden meeting zone at PI Live 2019.

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  • How do tracking links work?

    The purpose of a tracking link is to track a potential customer from the publishers traffic source until the point of conversion. But what is the technology behind it, and how does it work?

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  • How indie brands are increasing their mass market appeal

    One of the positive influences that social media has introduced is the increased ability for consumers to discover, interact with and shop from new, independant ecommerce sites. But is ease of discovery the only reason that sectors like Indie Beauty are starting to emerge victorious in the battle of ecommerce?

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  • Meet the Adtraction Team at DMEXCO

    Planning your time at DMEXCO? Make sure you arrange a meeting with Adtraction!

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  • Why has affiliate marketing created barriers to entry?

    We work with a lot of new and growing e-commerce companies taking their first steps in affiliate marketing. A key challenge that we help these companies overcome is the financial, technical and operational barriers to entry that make affiliate marketing a low priority for growing businesses.

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  • What is Klarna and does it matter to affiliate marketing?

    It’s virtually impossible to escape seeing Klarna at the moment. It’s definitely taking off big time in the UK ecommerce space. Every other day there’s an article or press release about a retailer who’s added Klarna as a payment option on their site. So what is it and how does it work? And importantly for us, how might the immense growth in Klarna payments impact the affiliate world?

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