The Adtraction Blog
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How do tracking links work?
The purpose of a tracking link is to track a potential customer from the publishers traffic source until the point of conversion. But what is the technology behind it, and how does it work?
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How indie brands are increasing their mass market appeal
One of the positive influences that social media has introduced is the increased ability for consumers to discover, interact with and shop from new, independant ecommerce sites. But is ease of discovery the only reason that sectors like Indie Beauty are starting to emerge victorious in the battle of ecommerce?
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Meet the Adtraction Team at DMEXCO
Planning your time at DMEXCO? Make sure you arrange a meeting with Adtraction!
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Why has affiliate marketing created barriers to entry?
We work with a lot of new and growing e-commerce companies taking their first steps in affiliate marketing. A key challenge that we help these companies overcome is the financial, technical and operational barriers to entry that make affiliate marketing a low priority for growing businesses.
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What is Klarna and does it matter to affiliate marketing?
It’s virtually impossible to escape seeing Klarna at the moment. It’s definitely taking off big time in the UK ecommerce space. Every other day there’s an article or press release about a retailer who’s added Klarna as a payment option on their site. So what is it and how does it work? And importantly for us, how might the immense growth in Klarna payments impact the affiliate world?
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Why challenger brands like yours are turning to affiliate marketing
Here at Adtraction we love working with businesses that have vision and stand for their values, brands that truly understand how and why their product or service changes their customers lives for the better.
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Cashback sites for increased customer loyalty
Customer loyalty in modern retail can be challenging. According to a 2016 article by Forbes, one way to handle decreasing loyalty is to work with cashback sites which have proven to increase customer lifetime value by up to 30%. Ready to learn more about how they work and how you can work with them?
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Diversity and why it’s needed right now in the performance marketing industry
UK managing partner at Adtraction, Anjulie Blunden, recently wrote an article sharing her thoughts on diversity and why it's needed in the performance marketing industry.
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