Adtraction Blog

Adtraction announces new office location in Austria

Adtraction strengthens its offering in the DACH region and opens a new office in Vienna, Austria.

The company offers a number of partner solutions, with a focus on innovation and an understanding of the need for diverse, local marketing approaches. With 11 consecutive years of revenue growth, Adtraction delivered revenue of 545 million SEK for the year 2020.

Since initiating operations in Germany in 2016, the company has successfully grown and launched a Berlin office in 2019. In 2020, Adtraction continued its international expansion through the acquisition of the Swiss market leader, Connects. Further extending the company’s efforts in the DACH region with a local office in Vienna, Austria, was a natural next step.

Simon Gustafson, CEO at Adtraction comments:
"Continuing our expansion and having a full distribution in the DACH region has been a natural next step for Adtraction. We see strong synergies within the DACH markets, but we also acknowledge that there are significant differences between the countries. Austria is best served from an Austrian office and we are excited to work in a market with high growth potential while continuing to grow our network."

Barbara Sailer will lead the Austrian operations. With a background in digital advertising she brings over a decade of experience, with previous roles at ProSieben, Sat.1, PULS4 and MediaCom.

Barbara Sailer, Country Manager at Adtraction Austria comments:
"It’s exciting to welcome a new solution to Austria for partners, advertisers and agencies. I particularly enjoy the network perspective which brings a win-win situation for all parties involved. Over the past years, D2C and performance marketing has gained traction in Austria, and I look forward to helping more businesses build valuable partnerships and drive growth. For partners, our platform provides a new revenue source, and I am delighted to be a part of the team establishing the performance based model in Austria."

With renowned clients such as Lendo, Nextory, Readly and Refurbed, the Austrian office is off to a great start.

For more information, please contact:
Anna Hjortaas, Head of Marketing and Communications Adtraction
Phone: +47 984 39 881

About Adtraction
Adtraction is a full-service partner marketing platform, helping brands across multiple industries attract new customers and sell more, while helping partners monetise their content and traffic. With a user-friendly platform, Adtraction connects brands with a diverse range of marketing partners, ranging from content sites, influencers, affiliates, mobile apps and comparison sites.

The company was established in 2007 and is headquartered in Stockholm, Sweden, with offices in 11 locations across Europe.

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