The Adtraction Blog

Advertiser rules and policies

This guide provides you with an overview of the different advertiser policies affiliate programs at Adtraction can have.

Each advertiser program provides a set of advertiser policies which serve as outlines for what type of affiliates can and can not be connected to a program.

The policies are based on five main categories and at each advertiser program a category can either be «allowed», «restricted» or «not allowed». Let’s explain the categories and go through the different scenarios.

Please review the advertiser rules and policies before applying to a program. If the channel category to which you belong is set to «not allowed» we would appreciate that you do not apply for the program.

Make sure to always read the program description carefully to familiarise yourself with the specific rules the advertiser has set for connected affiliates.

Pay per click

Pay per click (PPC) includes SEM and Google Shopping channels. Most commonly pay per click channels are set to «Not allowed». In other cases the status of pay per click channels is set to «Restricted» while only a few programs tag it as «Allowed».

Note that brand bidding is not allowed for any program unless it is specified in the program description.

Not allowed: the advertiser does not allow PPC channels
Restricted: the advertiser restricts admission of channels that work with PPC and a special agreement is required
Allowed: the advertiser allows channels that work with PPC on their program and you are free to apply with a PPC channel

Social media

Social media includes general content publishing on blogs in addition to Instagram, Snapchat, Youtube, Pinterest and Facebook profiles. If you plan to work with paid social ads Adtraction needs to be notified as this would be considered PPC. In the majority of cases, social media channels are allowed for e-commerce advertisers.

Not allowed: the advertiser does not allow social media channels. In spite of not allowing Instagram, Facebook, Snapchat, Pinterest and Youtube profiles, advertisers can in some cases allow blogs as these can be considered content sites rather than social media platforms
Allowed: the advertiser allows social media channels

E-mail marketing

E-mail marketing includes pure e-mail marketers.

Please reach out to your local team if you want to conduct e-mail marketing for a given advertiser. If an agreement is possible we will introduce you to the guidelines and follow up in accordance to these. Previews are always required and be aware that templates might not be available for programs in which e-mail marketing is set to restricted.

It should further be mentioned that the category concerns pure e-mail marketers and not cashback or coupon sites wanting to do a sendout to their recipients.

Not allowed: the advertiser does not allow e-mail marketing
Restricted: the advertiser restricts admission of e-mail marketers, templates are commonly not available and the preview approval tends to be stricter than usual
Allowed: the advertiser allows e-mail marketing, Adtraction has a template available and can approve previews the same day.

Coupon / rebate

Whether coupon and rebate channels are allowed varies greatly from program to program.

Not allowed: the advertiser does not allow coupon and voucher sites
Allowed: the advertiser admits coupon and voucher sites

Cashback / reward

Cashback and reward concepts are allowed to many of Adtraction’s advertiser programs.

Not allowed: the advertiser does not allow cashback and reward concepts
Allowed: the advertiser admits cashback and reward concepts

Channel types that are not included in the above category are in most cases approved but be aware that advertisers can still reserve their right to reject your channel if they do not consider it to be a match with their brand.

Affiliates that want to do SMS marketing are advised to read the program description. A useful rule of thumb is that SMS marketing is not allowed if e-mail is not allowed.

Related content

Get started with affiliate marketing in five minutes
What are callbacks and how to work with them?
Adtraction’s payment process for affiliates

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