Adtraction Blog

What happened at Adtraction in 2019

2019 has been a great year for Adtraction. Read more about the highlights in our summary below.

Adtraction opened four new offices

Never has Adtraction opened more offices than in the year 2019. As part of the company’s strategy of being locally present, this year Amsterdam, Berlin, Århus and London were added to the list of Adtraction’s local offices.

This means that we have opened our tenth office and we are delighted to provide our services to additional markets outside the Nordics!

Adtraction’s refurbished design

In March, we revealed Adtraction’s brand new look. The new website features a user-friendly browsing experience along with an updated design, and more regular blog articles. Branded materials including documents, presentations and email signatures were also updated with our fresh new look.

We are pleased with the result and hope you enjoy the updated profile as much as we do!

Conferences and events

During 2019 representatives from Adtraction attended a number of conferences related to affiliate and performance marketing, including DMEXCO in Cologne, E-commerce Expo in Berlin and Affiliate Conference in Munich.

Along with the UK market launch, Adtraction was delighted to sponsor the Beer Garden meeting zone at PI Live 2019. The two-day conference with 3,000 participants was PI Live’s biggest ever conference so far. Colleagues from the Swedish, Norwegian, German and Dutch offices joined the UK team. In between sessions, meetings and events, Adtraction hosted two networking sessions in the sponsored meeting zone.

If you would like more information and images from the event, feel free to check out the PI Live sponsorship announcement and the PI Live wrap up.

Adtraction employees are brought together frequently to facilitate cross border cooperation. This year our global conferences took place in Austria in March and Copenhagen in September. The global conferences are dedicated to group discussions, presentations and knowledge sharing while getting to enjoy quality time with colleagues from other countries.

API v.2

We have launched a new and completely reworked version of our API with over 40 different endpoints that allow affiliates and advertisers to integrate with Adtraction.

The new version offers flexible export of statistics and data but also more specific functionality such as searching directly in our product database containing over 12 million products.

In connection with the launch of API v.2 we launched a guide on how you can get started using our API – feel free to check it out.

Documentation can be found here:

Help Center

In November 2019 Adtraction’s Help Center was launched.

The Help Center serves as a useful platform for Adtraction to share articles addressing the most commonly asked questions received via our support function All articles are available in Adtraction’s local languages.

Should you have any questions concerning affiliate marketing with Adtraction, we highly recommend you to check it out!

If you have any feedback, suggestions or wishes about the current and future content, please let us know.

New advertisers

2019 has allowed Adtraction to launch a number of new and exciting programs. We have listed a few of them below.


Bunq is the bank that makes life easy. Built in, and for the 21st century, it gives people total control over their money using just their phone.

The program is available internationally.


NET-A-PORTER launched in June 2000 and has since established itself as the world’s premier online luxury fashion destination.

The program is available internationally.


Being the largest kids and baby shop in the Nordic region, Jollyroom provides a broad assortment of products within a variety of categories such as toys, interiors and clothing.

The program is available in Norway, Sweden, Denmark, Germany and Finland. 


The storytelling brand Monki offers great fashion primarily to young women (but hey, everyone’s welcome!) all over Europe, Russia and Asia.

The program is available in Norway, Sweden, Denmark and Finland. 

& Other Stories

& OTHER STORIES is a fashion brand offering women a wide range of shoes, bags, accessories, beauty and ready-to-wear to create their personal style or story.

The program is available in Norway, Sweden, Denmark and Finland.


Founded in 2002, Weekday is a Swedish denim and fashion brand influenced by youth culture and street style.

The program is available in Norway, Sweden, Denmark and Finland. 

HiFi Klubben

HiFi Klubben provides the highest quality products available in the market within the headphones, streaming, Hi-Fi, TV and surround speakers spaces.

The program is available in Norway, Sweden and Denmark. 

A complete overview of all advertisers available in your local market can be found on Adtraction’s home page and in our system.

A fruitful November and Black Friday

Thanks to Adtraction’s amazing affiliates and skilled employees, the peak shopping period of November has been better than ever. Stay tuned for a full update on shopping trends, coming in the new year.

Finally, we want to thank all affiliates, advertisers and agency partners for being part of a great 2019. We’re now ready to take on new challenges in 2020, and we hope you are up for the same.

From all of us as Adtraction, we wish you a magical and blissful holiday!

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